Why Content Is Important For SEO

June 22, 2022

If your business or organization reaches out to public audiences online, you are probably familiar with the marketing term SEO. Short for “search engine optimization,” SEO can help ensure that your organization appears near or at the top of relevant queries on Google or other popular internet search engines.

Something of an art, as well as a science, SEO, relies upon a number of factors to produce quality results. However, those who want to launch and maintain an exceptionally successful SEO campaign simply cannot underestimate the importance of optimized content creation. Read on to learn why content is important for SEO.

The Relationship Between SEO and ContentContent concept illustration in the laptop screen

To define the term “content” within the context of SEO, the specific focus provided by Search Engine Journal is extremely helpful. In short, content furthers SEO by offering high-quality, useful information in a manner that is both relevant and solicits engagement/emotional connection. This content can come in text, audio, and video form with an intent to inform, entertain, or enlighten the people who consume it.

No matter what form it takes, far too much internet content fails to meet quality standards, provide pertinent information, or engage with audiences in an effective and relevant manner. Good SEO content does all of the above while simultaneously improving online visibility, boosting organic search engine rankings, and driving more traffic to your website.

The Importance of Content to SEO

Social Media Today couldn’t be more right in its condemnation of marketers who fail to capitalize on the many interrelations between SEO and content campaigns. Far too many approach SEO and content marketing as two separate, distinct, and unrelated marketing strategies. Savvy digital marketers know, however, that these two campaign elements are quite interdependent, interrelated, and complementary to each other.

Laptop with website on screen showing an illustration content creation conceptAs just one example of the connection between quality content and SEO, consider the fact that Google and other search engines look at the total time that each visitor spends on your website (a digital marketing metric called “time-on-site” or “TOS”). They rank websites with higher-than-average TOS rates closer to the top of online search results.

By providing what Social Media Today calls “relevant and useful” website content, you can motivate visitors to read information more thoroughly, watch videos to the end, click through more pages, and generally stay around far longer. This boost in TOS significantly enhances your SEO efforts and makes a positive impact on your search rankings.

Here are four other ways that optimizing and updating your content can improve SEO and send more people to your website:

It Generates High Click-Through Rate

businessman selecting a Content Concept button on a holographic clear screen.In addition to keeping track of your website’s TOS, Google and other search engines consider click-through rate (CTR) as an important factor in the results ranking process. In terms of on-page content SEO, the CTR metric is a tabulation of all clicks that users make on your various website links. In short, the more you get users to click on your website links, the higher your CTR will be. And websites with elevated CTR rank at the top of relevant online searches.

From effective web page layout to eye-catching fonts and script color, many elements can have a beneficial influence on CTR. However, nothing can compel a user to click a link quite like compelling and pertinent content. By ensuring that your content is entertaining, informative, and consistently updated, you can boost your CTR and your search rankings as well.

It Provides a Great User Experience

neon social media content icons hovering over hands on a laptopAlthough modern digital marketers have discovered just how important it is to SEO, online content has long been considered the bedrock of user experience (UX). Briefly defined, UX is the sum total of the ways in which users encounter and interact with a website or another online platform.

To make the most out of both the UX and SEO benefits of your website content, make sure that all elements are optimized in all areas and at all levels. For example, well-written content can boost UX and SEO by making your website easy to navigate. When expertly composed, the meta tags (HTML and XHTML) used to describe the content on each webpage can also help online algorithms and AI automatically connect users to the content they want.

It Can Help Generate Backlinks

search engine pages in the lcd screen If you have high-quality content, other websites will want to link to yours as a source of reliable information and/or compelling entertainment. These links are called backlinks, and they are one of the best ways to improve your overall SEO results.

Google and other search engines regard backlinks from reputable sources as accurate indicators of a website’s general credibility and trustworthiness. Therefore, if you have a large number of high-quality backlinks, you are significantly more likely to rank first in a consumer Google search.

It Allows You to Include Keywords

illustration of seo keyword search concept The keyword is another extremely important element in the world of SEO. Briefly defined, keywords are the words and phrases that users are most likely to enter when looking for something specific on Google.

If you don’t include relevant keywords in your website content, your website will not rank high on the average list of search engine results. To make matters even more complicated, these keywords must appear in the right places and with the right overall density.

The strategic use of keywords in written content is one of the most important aspects of effective SEO. Without content that is optimized for keywords, you will have a hard time beating your competitors online.

Get the Help of a Credible Digital Marketing Agency

If you have further questions as to why content is important for SEO, the experts at Cleveland, Ohio’s Marketing Done Right can explain exactly why content and SEO must complement each other and work together. Contracting with a quality digital marketing agency such as Marketing Done Right is absolutely essential if you want to ensure that you are constantly updating your business website and social media platforms with compelling content that is written with an SEO emphasis. 

On-Page SEO for Chiropractic Websites

April 25, 2022

If you own or manage a chiropractic practice, you know just how indispensable your website is when it comes to attracting new patients and keeping the ones you already have. But it takes a digital marketing expert to get the very most out of chiropractic websites.

The truth is that not every chiropractic practice website has the same outreach potential on the internet. Through professional search engine optimization (SEO), you can drive more online traffic to your website and attract more patients to your office.

Read on for more information about how on-page SEO works and how a specialized SEO chiropractic marketing service agency like Marketing Done Right can help you improve your business.

Basic SEO Terms & Definitions

The overall goal of SEO is to ensure that your practice appears at or near the top of Google and other online searches for chiropractic care and services in your particular geographic region. To better understand SEO and what it can do for you, it is helpful to clearly define a few key terms

  • Keywords research on-page seoOn-Page and Off-Page SEO – Also generally known as “on-site” and “off-site,”  “on-page” and “off-page” are umbrella terms that define exactly where particular SEO operations are centered. In short, SEO is on-page when it occurs on your website itself. Off-page SEO, by contrast, involves other websites and general internet practices. Common on-page SEO practices include internal linking, blogging, metadata maintenance, and strategic website development. Common off-page SEO practices include backlinking, guest posting, article syndication, and search account management.
  • SERPs – Short for “search engine result pages,” SERPs are the lists that search engines produce from the phrases or questions that people type into a query field. In general, all SEO activities aim to keep specified websites as close as possible to the top of all relevant SERPs.
  • Keywords – An essential component of any SEO campaign, keywords will ideally represent the intentions of internet users who are trying to find specific websites, information, resources, goods, and/or services online. Search engines “look” for keywords to return only the most pertinent and helpful results. Popular keywords and keyword phrases in the world of chiropractic healthcare include “chiropractor” and “back pain.” Keywords can also help limit relevant searches in terms of geographic location (for example, “chiropractor in Los Angeles”) and specialization (for example, “prenatal chiropractic care”).  

Why Use On-Page SEO?

Without on-page SEO, you are unlikely to capture potential new customers, failing to connect with them just when their need for your particular services is at its highest. To help boost your online presence and drive traffic to your website, you will want to consider a number of SEO techniques including: 

  • SEO marketing ConceptTitle Tags and Meta Description – Title tags are the search engine result page headlines that internet users can click after making a search. Meta descriptions are the short snippets of text that appear underneath each title tag. Determined by the content of the websites that they represent, these are two of the most important elements of effective on-page SEO. Attributes of effective title tags and meta descriptions include brevity, uniqueness, relevance, and accuracy.  
  • Image File Names – By optimizing the file names of the images that appear on your website, you can dramatically improve your on-page SEO. By incorporating keywords into each image file name, you can make your website significantly more search engine-friendly. Ideally, these file names should include five words or fewer.
  • Engaging Content – Written content that pays too much attention to keywords and not enough attention to relevance, readably, voice, and flow is bound to fail when it comes to engaging readers. Furthermore, websites that contain too many keywords (a practice known as “keyword stuffing”) will come off as “bot-like” and “spammy.” This unrefined on-page SEO approach will not only turn off potential patients but serve as “red flags” to search engines, which lower rankings for websites that keyword stuff.

On-Page SEO: A Checklist for Your Website

Chiropractic practices and other businesses must be careful that any on-page SEO activities that they undertake will improve website user experience (UX) and online outreach capabilities in key ways. To get the very most out of your on-page chiropractic SEO, it may be helpful to refer to a checklist that should include considerations such as…

  • Illustration of Chiropractor holding a computer with seo concepts on itLoading Speed Time – A website with slow page-loading times (generally, five seconds or longer) will not only frustrate visitors but negatively impact SEO practices and online traffic flow.
  • Keywords – First, be sure to concentrate on keywords that have maximum relevance to your chiropractic practice, its location, and the specific services/benefits that it offers. Then, incorporate these keywords into your website content in the proper places and at the proper density.
  • URLs – Like image file names, the URLs that identify each page on your website should contain relevant keywords and follow a strategic structure. Generally speaking, URLs should be brief, free of punctuation marks, and place keywords as early as possible.
  • Image Alt-tags – You can include image alt-tags on any image that you place on your website. In addition to serving as a descriptive aid for people with visual impairments, these alt-tags can boost on-line SEO if they contain relevant keywords.
  • Meta descriptions – Beyond the role that they play in technical SEO operations, optimized meta descriptions can drive more traffic to your website when they list the specific services and informative details that people want the most.
  • Internal and Outbound Links – A key metric in on-site SEO is the number and quality of the links to outside websites that the optimized website contains. All of these links should provide extra value to your target audience.

Outsmart the Competition with On-Page SEO 

It’s tough to rise to the top of your local chiropractic market without effective search engine optimization, but the highly technical SEO process can be daunting to say the very least. A specialized on-page SEO marketing agency such as Marketing Done Right is essential for chiropractic websites that want to boost their relevant search engine search rankings and reach potential new patients online. 

What is Off-Page SEO: In-Depth Overview

February 28, 2022

You’ve no doubt heard the terms on the page and off-page SEO. Do you know what on-page SEO is but what is off-page SEO? Well, SEO stands for search engine optimization. There are two types of SEO and those are on-page SEO and off-page SEO and both are designed to help increase your website’s page rankings.

Let’s go into a little more detail about on-page and off-page SEO.

What Is Off-Page SEO?   

What really is off-page SEO and do you really need it? More about that in a moment. But first, let’s discuss what off-page SEO is.

The term off-page SEO is used to indicate marketing that is done outside of your website to help improve your website’s ranking on the search engine results page (SERPs). SERPs are any given page that a search engine returns when a user enters a search query. The higher your website ranks in the SERPs, the more traffic your website will receive.

Here are some examples of off-page SEO: SEO team planning On page guide checklist

  • Linked and unlinked brand mentions
  • Social media marketing
  • Commenting and answering questions on industry blogs
  • Forum participation and commenting
  • Social bookmarking
  • Web 2.0 linking (linking to micro-blogging sites, website profiles on other sites, author links, etc.)
  • Influencer marketing (using endorsements and product mentions from industry individuals who are considered influencers)
  • Guest blogging on relevant websites

These are just a few examples of off-page SEO. So, put another…off-page SEO tells Google what others think about your website. That’s why having high-quality websites linking to your website is so effective to increase search visibility and rankings. 

Quality links towards your website tell Google and the other search engines that your content is relevant and valuable, or no one would be linking to it. It’s a form of social proof. People wouldn’t bother linking to your website if it wasn’t providing value to their website’s users.

Off-Page SEO Versus Brick-and-Mortar Store Marketing

Off-page SEO is based on human behavior, meaning people only share content they like. This is similar to how it works for brick-and-mortar businesses. If people like any given business’s products and services, it will typically receive many word-of-mouth referrals. Off-page SEO works the same way except it’s online and uses links.

Reasons Why You Need Off-Page SEO

Why is off-page SEO needed? Off-page optimization signals that your content is valuable to users, as we discussed above. But what is the result of good off-page SEO?

man writing on a notebook next to a tablet showing graphs

Off-page optimization increases your brand’s exposure. That means it will help build your brand and your brand’s reputation, broaden your marketing reach, and increase your referrals. It will also increase the traffic you get from social media, increase your website’s domain authority, increase the rankings of your website pages, and result in better overall search engine rankings, which results in more traffic.

Keeping Organized 

One of the best ways to make sure your off-page SEO is being done properly is to use an off-page SEO checklist. Most off-page SEO services use an on-page and off-page SEO checklist to make sure they are covering all the bases for every client.

So if you are still wondering why you need off-page SEO—wonder no more. Off-page SEO offers a HUGE benefit with minimal cost while producing passive results month after month and year after year. You build an off-page SEO campaign once and it will work for you for many years to come.

Links and Off-Page SEO – Do They Matter?

Links and off-page SEO. Do they matter? Yes, and here’s why. 

Building backlinks is the foundation of off-page SEO. Google and the other search engines use backlink signals to determine any given website’s quality, authority, and page ranking. There are three types of links used in off-page SEO.

1. Natural Linking

Natural linking is a link that is achieved without the participation of the original content owner. This type of link occurs when a third-party links to a post or other piece of content. For example, if you are a restaurant owner and you include a link to a piece of content on a third-party website about healthy eating. This is considered a natural link.

2. Manual Linking

Manual linking is when a website owner actively seeks out links to their website. For example, when a website owner asks an influencer or customers to link to or share their content. This is considered a manual link-building activity that involves action from both parties.

3. Self-Created Linking

Self-created links occur when a website owner adds their business website to a blog, forum, online directory, press release, or comment signature. Please keep in mind that if you put out too many self-created links, this looks unnatural to the search engines and comes across as spammy. Therefore, use this link-building tactic sparingly.

Best Practices in Conducting Off-Page SEO

Here are some of the best practices for conducting off-page SEO.

Link Building woman taking a photo of blue mugs for her social media marketing

Link building is like getting votes for your website. The more links you get, the higher your website and pages will rank on the search engines. You can use natural, manual, or self-created linking for this.

Social Media

Social media is also great for off-page SEO. Social media will help build your brand recognition and domain authority, increase your search engine rankings, broaden your brand’s reach, and make it easier to engage with your customers and followers. Make sure to link back to your website within your posts. It’s necessary to drive traffic from sources outside of Google.

Local SEO Strategies

Local SEO helps optimize your website for local search results. This method is generally used for brick-and-mortar businesses. Businesses that serve people in their local geographic locations or that have a storefront. These are usually grocery stores, beauty salons, chiropractic offices, roofing companies, etc. To deploy this off-page SEO strategy, you must use marketing tactics that show the search engines you serve your local area.

SEO team discussing about the guide to Off page seo checklist

This can be done by adding your company to the Google My Business directory, as well as local and national directories. You can also use review sites such as Tripadvisor and Yelp, etc., by consistently engaging with your customers and followers across all digital platforms.

Additionally, it’s very important to have a powerful citation-building campaign. These are essentially directories for local businesses. There are thousands of directories available to you. 

Content Marketing

Content marketing is the foundation for all other types of internet marketing. The internet is made up of content, so to reach your target audience, you have to grab their attention using content that addresses their wants, needs, and pain points.

You can do this by producing high-quality content, then putting that content on blog posts, social media posts, guest blog posts, infographics, PDFs, downloadable offers, surveys, and any other platforms where your audience hangs out.

The value of this is that the backlinks you receive show the search engines your website and pages are a trusted authority and, in return, they will rank you higher, resulting in more traffic to your website.

Outsmart the Competition with Off-Page SEO group of people discussing SEO

Now that you’ve learned the importance of off-page SEO and how it will help improve your website’s rankings, how do you go about outsmarting your competition?

The best way to outsmart the competition is to hire a team of professionals who know exactly how to help you get ahead and stay ahead of your competition.

A digital marketing company can help boost your local SEO and website rankings through research, data analysis, planning, creativity, and following through with rolling out and maintaining an effective marketing campaign.

What’s Next?

If you want to learn more about off-page SEO or any other type of digital marketing for your business, please Contact MDR (Marketing Done Right) at 1-619-354-0355. We are a team of digital marketing specialists in Cleveland, OH providing off-page SEO services and more. Our SEO experts help businesses in Cleveland and around the country take their brand to the next level and beyond!

Now that you’ve finished reading this article, you no longer have to wonder “What is off-page SEO?” You also know where to find SEO experts ready and willing to help you tackle it. At MDR we will custom tailor a campaign that will deliver results for your business. So reach out—we’d love to show you just how effective our off-page SEO services can be.

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