Dustin Fatch, Author at Marketing Done Right, LLC

Adapting to Invisible Search Ad Labels and What Marketers Need to Know

Dustin Fatch September 23, 2025 No Comments

Search ads just became more transparent—whether advertisers like it or not. Google is rolling out invisible search ad labels in My Ad Center. These labels show who actually paid for…

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Preparing for the Shift: AI-Driven Search and User Intent Alignment

Dustin Fatch September 23, 2025 No Comments

AI-driven search is revolutionizing digital marketing. It changes how people search, what they trust, and how they discover brands. This isn’t just another algorithm update—it’s a full-scale transformation of web…

Zero-Click Searches and Their Impact on Organic Traffic

Dustin Fatch July 4, 2025 No Comments

Your content might rank, but no one’s clicking. That’s the new reality many marketers face. The rise of zero-click searches—driven by AI Overviews, rich snippets, and knowledge panels—reshapes how users…

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Harnessing the Power of User-Generated Content in Digital Marketing

Dustin Fatch July 4, 2025 No Comments

Customers trust other customers more than they trust brands. User-generated content in digital marketing is increasingly becoming valuable due to ad fatigue, shrinking attention spans, and a focus on authenticity.…

SEO Trends to Watch in 2025

Dustin Fatch May 30, 2025 No Comments

The rules of online search have shifted again. This time, brands that grasp AI-driven systems, mobile-first dominance, and quality content are winning. If you want to build lasting SEO success,…

Geotagging in 2025 What Google’s Latest Updates Mean for Images

Dustin Fatch May 30, 2025 No Comments

Images play a pivotal role in boosting search visibility, particularly for businesses targeting local customers. A key trend amplifying this shift in 2025 is geotagging, which helps brands improve local…

How Can You Make Your Content More Engaging for Conversational Search?

Dustin Fatch May 29, 2025 No Comments

In the evolving digital landscape, traditional SEO practices are being reshaped by the rise of conversational search. With the increasing use of AI-driven tools like ChatGPT, voice assistants, and smart…

Why Content Clusters Are a Powerful SEO Strategy for Long-Term Success

Dustin Fatch April 30, 2025 No Comments

The keyword-centric era of SEO is fading. The ranking game has leveled up, now hinged on something far more powerful: content clusters. Think of your website as a library, where…

How to Stay Ahead of the Curve with Your SEO Efforts

Dustin Fatch April 28, 2025 No Comments

The search landscape just shifted: Google’s March 2025 core update is here, rewriting the search engine optimization playbook once more. They’re not just simple tweaks; they can shake up rankings.…

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AI vs. Human Writers: Why E-E-A-T Still Favors Human Expertise

Dustin Fatch April 2, 2025 No Comments

The emergence of AI has been disruptive over the past two years, particularly in content marketing. It raises a spectrum of reactions—AI brings powerful advantages often pitted against human skills,…