Is LLMs.txt the Future of SEO in the AI Era?
Ranking first on Google used to be the gold standard. With the rise of AI-powered summaries, marketers must now think about visibility in a world where content is seen but…
Dustin Fatch
Do AI Overview Citations Still Matter If They Don’t Get Clicks?
Remember when SEO was all about driving clicks? Now, with Google’s Search Generative Experience (SGE), a new era has marked where users see content, but don’t always click. AI Overviews…
5 GEO Strategies to Rank in AI-Generated Local Search in 2026
If you’ve spent years refining your SEO strategy — optimizing for keywords, building backlinks, and writing search-friendly content — you’re not alone. But search as we know it is changing…
Embracing AI Responsibly: Ethical Considerations for Digital Marketers
Artificial intelligence (AI) in digital marketing can do a lot for you—generate content, optimize ads, and even predict customer behavior. But should it do all of that without human guidance?…
How Semantic Search is Reshaping Content Strategy for SEO Agencies
Remember when search engine optimization (SEO) meant stuffing keywords into a page? Those days are long gone. Today, SEO is smarter—and so are the algorithms behind it. Thanks to advancements…
Adapting to Invisible Search Ad Labels and What Marketers Need to Know
Search ads just became more transparent—whether advertisers like it or not. Google is rolling out invisible search ad labels in My Ad Center. These labels show who actually paid for…
Preparing for the Shift: AI-Driven Search and User Intent Alignment
AI-driven search is revolutionizing digital marketing. It changes how people search, what they trust, and how they discover brands. This isn’t just another algorithm update—it’s a full-scale transformation of web…
Zero-Click Searches and Their Impact on Organic Traffic
Your content might rank, but no one’s clicking. That’s the new reality many marketers face. The rise of zero-click searches—driven by AI Overviews, rich snippets, and knowledge panels—reshapes how users…
Harnessing the Power of User-Generated Content in Digital Marketing
Customers trust other customers more than they trust brands. User-generated content in digital marketing is increasingly becoming valuable due to ad fatigue, shrinking attention spans, and a focus on authenticity.…
SEO Trends to Watch in 2025
The rules of online search have shifted again. This time, brands that grasp AI-driven systems, mobile-first dominance, and quality content are winning. If you want to build lasting SEO success,…