Dustin Fatch, Author at Marketing Done Right, LLC

Marketing Agency vs. In-House: Which Is More Cost-Effective in 2026?

Dustin Fatch June 17, 2026 No Comments

Choosing between hiring a marketing agency and building an in-house team is an expensive decision most growing businesses will have to make this year. It’s easy to get wrong; hiring…

2026 SEO Audit Checklist: 16 Must-Fix Issues Killing Your Traffic

Dustin Fatch June 17, 2026 No Comments

Did your SERP rankings slip during the recent months? There’s a chance that you haven’t done anything wrong. The likely culprits are recent developments in search, especially tools like Google’s…

5 Growth Hacking Myths Hurting SMBs & Better Growth Marketing Strategy

Dustin Fatch June 17, 2026 No Comments

The term “growth hacking” has become a buzzword in marketing. Coined in 2010 by entrepreneur Sean Ellis, it refers to a fast-paced experimentation and development strategy to accelerate business growth,…

Track What Matters: Share of Search & AI Citations in 2026

Dustin Fatch February 2, 2026 No Comments

Most marketers know traditional SEO performance metrics, such as sessions, clicks, rankings, and conversions, like the back of their hands. However, while these KPIs remain useful, they were built for…

Google vs. AI: Rethinking SEO for Product Discovery

Dustin Fatch February 2, 2026 No Comments

Gone are the days when shoppers solely relied on Google to compare product prices or read reviews. Today, AI is dominating the scene, with tools like ChatGPT and Perplexity evolving…

What is the Search Console Unified Site and Social View?

Dustin Fatch January 27, 2026 No Comments

Imagine if you could see your website’s search performance and social traction in a single channel. That’s exactly the Search Console unified site and social view. This feature brings your…

How Will Google Maps Q&A Removal Affect Visibility?

Dustin Fatch January 27, 2026 No Comments

Did you notice that the Q&A section quietly disappeared from your Google Business Profile? You’re not imagining it—Google has removed the Google Q&A feature. The removal of Google Maps Q&A…

Is LLMs.txt the Future of SEO in the AI Era?

Dustin Fatch December 17, 2025 No Comments

Ranking first on Google used to be the gold standard. With the rise of AI-powered summaries, marketers must now think about visibility in a world where content is seen but…

Do AI Overview Citations Still Matter If They Don’t Get Clicks?

Dustin Fatch December 17, 2025 No Comments

Search behavior has changed, and so has the definition of visibility. As Google’s Search Generative Experience (SGE) dominates results, users can now find their answers in AI summaries and leave…

5 GEO Strategies to Rank in AI-Generated Local Search in 2026

Dustin Fatch November 10, 2025 No Comments

If you’ve spent years refining your SEO strategy — optimizing for keywords, building backlinks, and writing search-friendly content — you’re not alone. But search as we know it is changing…