Dustin Fatch, Author at Marketing Done Right, LLC

Track What Matters: Share of Search & AI Citations in 2026

Dustin Fatch February 2, 2026 No Comments

Most marketers know traditional SEO performance metrics, such as sessions, clicks, rankings, and conversions, like the back of their hands. However, while these KPIs remain useful, they were built for…

Is Google Losing Ground to AI in Product Discovery

Google vs. AI: Rethinking SEO for Product Discovery

Dustin Fatch February 2, 2026 No Comments

Gone are the days when shoppers solely relied on Google to compare product prices or read reviews. Today, AI is dominating the scene, with tools like ChatGPT and Perplexity evolving…

Search Console’s Unified Site and Social View: Marketer Gains

Dustin Fatch January 27, 2026 No Comments

Tired of juggling a dozen tabs to understand where your traffic comes from? Search Engine Optimization (SEO) dashboards, social analytics tools, and web insights often force marketers to piece together…

How Will Google Maps Q&A Removal Affect Visibility?

Dustin Fatch January 27, 2026 No Comments

Did you notice that the Q&A section quietly disappeared from your Google Business Profile? You’re not imagining it—Google has removed the Google Q&A feature. The removal of Google Maps Q&A…

Is LLMs.txt the Future of SEO in the AI Era?

Dustin Fatch December 17, 2025 No Comments

Ranking first on Google used to be the gold standard. With the rise of AI-powered summaries, marketers must now think about visibility in a world where content is seen but…

Do AI Overview Citations Still Matter If They Don’t Get Clicks?

Dustin Fatch December 17, 2025 No Comments

Remember when SEO was all about driving clicks? Now, with Google’s Search Generative Experience (SGE), a new era has marked where users see content, but don’t always click. AI Overviews…

5 GEO Strategies to Rank in AI-Generated Local Search in 2026

Dustin Fatch November 10, 2025 No Comments

If you’ve spent years refining your SEO strategy — optimizing for keywords, building backlinks, and writing search-friendly content — you’re not alone. But search as we know it is changing…

illustrating the commitment to responsible AI practices.

Embracing AI Responsibly: Ethical Considerations for Digital Marketers

Dustin Fatch November 6, 2025 No Comments

Artificial intelligence (AI) in digital marketing can do a lot for you—generate content, optimize ads, and even predict customer behavior. But should it do all of that without human guidance?…

How Semantic Search is Reshaping Content Strategy for SEO Agencies

Dustin Fatch November 6, 2025 No Comments

Remember when search engine optimization (SEO) meant stuffing keywords into a page? Those days are long gone. Today, SEO is smarter—and so are the algorithms behind it. Thanks to advancements…

Adapting to Invisible Search Ad Labels and What Marketers Need to Know

Dustin Fatch September 23, 2025 No Comments

Search ads just became more transparent—whether advertisers like it or not. Google is rolling out invisible search ad labels in My Ad Center. These labels show who actually paid for…