Pay per click (or PPC) ad marketing is a very common type of online advertisement that businesses of all sizes can use to increase their online presence – and get more leads at an effective price! However, companies without experience in buying online ads can sometimes feel overwhelmed by the strategy that PPC ads require. That's where experts like Marketing Done Right come in to help!
PPC is a strategy of inbound marketing that is about buying ads where your business pays per click: Every time that someone clicks on the ad, the business is charged for it. Prices for PPC ads can vary widely based on many factors. Google Ads – the ads that show up when people use Google's browser – are some of the most in-demand PPC ads around, they tend to cost around $1 to $2 per click, depending on which options you pick. Other PPC ads can cost significantly less, but also focus on smaller audiences.
PPC ads can be very effective when used correctly, but it's important to understand how they work and when to use them.
First, create a great ad! PPC ads won't be effective, no matter how many clicks they get, if they have poor content and confusing calls to action that don't really create new leads. So the first step is always making strong ads with CTAs that will direct searchers to the right places and ultimately get you more sales. But to maximize your returns, you also have to plan your PPC placements carefully. Important steps include:
Finding the right platforms: As mentioned, Google Advertising is a popular option, but the ads need to be crafted and placed carefully to target the right audience, or they won't be very effective – and if your business doesn't get much organic search traffic, these ads may not always be best. Other popular options, like Facebook Ads, are less expensive and very easy to target. The first step is finding which platform is best for your brand.
Bid management: You bid on PPC ads based on factors like the keywords you choose (and how popular they are), how much you are willing to pay if you are willing to let Google make automated bids for you, and so on. The best strategies use a combination of bidding goals to make decisions on when and how to buy.
Ongoing Research: What ads are doing well? Which is doing poorly? What factors are influencing this? PPC marketing yields a lot of valuable data! It's vital to examine this data and use it to create better ads and SEO in the future.
We are a paid search agency with the experience to help Cleveland companies reach their goals, no matter what their budgets look like! If you have any questions, please contact us and we'll be happy to answer. Good PPC marketing starts with a detailed plan, and MDR is the PPC agency that can help you get there.