A competent PPC agency plans, builds, and manages your paid advertising campaigns across Google Ads, Microsoft Ads, and social media. In turn, your ad spend goes into conversions, not just clicks.
Marketing Done Right achieves this via audits, development, and optimization, with milestones tied to your return on ad spend (ROAS) goals. We’re a Cleveland-based pay-per-click (PPC) agency recognized by Clutch as one of its Top 100 Fastest Growth awardees and can help elevate your ad strategy, starting with a free audit.
What a PPC Agency Does (and When It Pays for Itself)
A paid search agency handles your full campaign cycle, including:
- Strategy
- Keyword research
- Ad copy
- Landing page optimization
- Conversion tracking
- Reporting across Google Ads, Microsoft Ads, and paid social
Hiring an agency like Marketing Done Right typically pays for itself in the long run. This is because a dedicated PPC management service can recover wasted funds on negative keywords and bid targets more than it costs.
Compare that to an in-house team with one senior PPC hire, plus subscriptions to necessary platforms and tools, which often cost more than hiring a full Google Ads agency.
The Core Services You Should Expect From a PPC Agency
Marketing Done Right offers six functions that can put your brand in front of the right people at the right time and help you maximize your ROAS.
Paid Search (Google Ads and Microsoft Ads)
As part of our Search Engine Marketing (SEM) strategy, we use Google Ads and Microsoft Ads to map every keyword to a single-intent group, prune broad terms that drain your budget, and build a list of negative keywords to make the most of your spend. We also optimize your ad’s Quality Score to help Google charge less for the same position.
Landing Page Conversion Rate Optimization (CRO)
Our team rewrites your landing page headline to include the promises from the clicked ad, reducing bounce rates. Likewise, we trim form fields to what’s important, optimize load times on mobile devices, and move reviews near the top of landing pages to better engage qualified leads and encourage conversions.
Display, Remarketing, and YouTube
Many visitors leave a website without converting. To address this problem, our specialists implement remarketing strategies based on previous visitors’ on-site behavior, helping us understand what drives them to convert. We also target ads to form abandoners and cold audiences on YouTube, further expanding your ad reach.
Conversion Tracking and Attribution
Our team configures GA4 events for forms and CallRail for calls to attribute leads to the channel that earned them. Doing so informs us on how to allocate your budget to top-performing channels, so your bids chase not just any leads but high-intent or paying customers.
A/B Testing and Continuous Optimization
Our team consistently reviews search terms, bids, and creatives in every account. We test and document what works and doesn’t work non-stop, which helps us optimize your ad budget and improve your ROAS. Every quarter, our team holds a quarterly strategy call with you to reset our target KPIs.
Transparent Reporting
You get an AgencyAnalytics dashboard showing your live spend, cost per lead, and ROAS. This tool can help you understand our baseline and your campaigns’ progress over time. We’ll also provide you with a monthly summary explaining our strategies, as well as direct access to your account so you can verify every number yourself.
How to Choose the Right PPC Agency in 2026
Generally, three certifications verify an advertising company’s good standing:
- Google Partner: This certification and support platform provides participating agencies with technical support and specialized training from Google.
- Microsoft Advertising Partner: These are agencies recognized by Microsoft Advertising for their expertise in managing campaigns through Microsoft-related tools.
- Meta Business Partner: This badge is awarded by Meta to agencies vetted for their ability to grow businesses on Facebook, Instagram, and other Meta platforms.
Any of these credentials is a must-have for any PPC agency. Marketing Done Right is a Google Partner, which demonstrates our effectiveness in leveraging the most popular search engine to boost our clients’ marketing performance, whether through paid ads or organic traffic.
A trustworthy agency also registers your ad account in your name, and their reports must arrive automatically without you having to request them.
Lastly, our PPC agency in Cleveland won’t make any guarantees for increased rankings, lower cost per click, and similar metrics. We recognize that the digital space is very competitive, but we’ll do our best to give your business an edge in your vertical.
What the First 30, 60, and 90 Days With Marketing Done Right Look Like
While this timeline is an estimate, it can give you an idea of the milestones that we aim for in the first three months of our PPC campaigns.
- Days 1 to 30: Our specialists deliver a full account audit, which identifies wasted ad spend to trim or optimize. Then, we install GA4 and CallRail tracking and launch the rebuilt campaign structure.
- Days 31 to 60: This is when we complete your first optimization cycle. We expand your negative keyword lists weekly, perform A/B tests for landing pages, and report changes in your cost per lead (CPL).
- Days 61 to 90: Our team directs your budget into top-converting campaigns, while also implementing remarketing strategies. We also hold your first quarterly call to set next quarter’s ROAS and goals.
PPC Agency Pricing: What You Should Actually Pay
PPC agencies typically provide any of these four fee models:
- A flat retainer charges a fixed monthly fee regardless of your ad spend. It’s ideal for businesses with stable PPC budgets.
- The percentage of ad spend, typically around 10% to 20%, scales with your account but rewards the agency for higher spend.
- A hybrid structure combines a base retainer with a smaller fee based on a percentage of your ad spend.
- Performance-based pricing ties part of the fee to leads or revenue, incentivizing agencies to ensure your ad campaigns are productive.
Management fees typically range from $1,500 to over $25,000 per month, depending on the scope of your account. Meanwhile, a full setup costs $2,5000 to $10,000. Make sure to distinguish between management fees and your ad spend; the latter goes to Google or Meta, not the agency.
Rest assured, Marketing Done Right only provides a quote after reviewing your current spend, conversion data, and goals.
Why Businesses Choose Marketing Done Right as Their PPC Agency
Founded in 2018, Marketing Done Right has helped countless businesses boost their conversions via paid ads.
Take Edge Weight Loss & Fatigue, for example, whose website suffered from low conversions, among other challenges. Our paid ad campaigns, combined with search engine optimization (SEO), helped them gain 227 new patient leads in our first year and generate over $226,000 in revenue.
Our growing Cleveland-based team is experienced in performing weekly optimizations, handling live AgencyAnalytics dashboards, and leveraging GA4 and CallRail tracking to improve your CRM, among other practices. In fact, Clutch recognized our company as one of its Top 100 Fastest Growth awardees in 2026.
Let’s take your brand in front of the right people. Marketing Done Right is a tried-and-tested PPC agency that can help optimize your ad spend and get the most bang for your buck. Contact us for a free PPC audit today.
Frequently Asked Questions
A PPC agency plans, launches, and manages paid advertising campaigns across Google Ads, Microsoft Ads, social media, and similar platforms. It covers keyword research, ad copy, landing pages, bid management, conversion tracking, and reporting to convert ad spend into qualified leads.
It depends on your advertising needs and goals. This is because agencies don’t use a single, universal pricing standard; some charge a flat retainer, while others charge a percentage of your ad spend. Moreover, others implement a performance-based pricing model that ties part of the fee to your leads or revenue.
PPC campaigns can generate leads in the first week because they already capture existing demand. That said, useful optimization data (e.g., keyword conversions and page views) typically takes 30 to 60 days to accumulate. From there, your campaign’s performance may compound as you divert more of your budget to top-performing ads.
Not necessarily, but it definitely helps. While SEO builds long-term organic traffic, PPC captures demand today; they solve different problems, which is why many businesses run both. PPC also returns keyword-level conversion data that sharpens your SEO strategies.
A PPC agency is responsible for developing, deploying, and optimizing your paid search campaigns from start to finish. Meanwhile, a Google Ads consultant reviews your account and provides recommendations for someone else to implement.
Absolutely. Marketing Done Right builds and optimizes inside your existing Google Ads account. Your conversion data, ad history, and ownership stay with you, with no lock-in or long-term contract.
