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Most marketers know traditional SEO performance metrics, such as sessions, clicks, rankings, and conversions, like the back of their hands. However, while these KPIs remain useful, they were built for when search engines were the primary gateway to websites and content. That isn’t the case nowadays. As 37% of consumers use generative AI for search, […]

Gone are the days when shoppers solely relied on Google to compare product prices or read reviews. Today, AI is dominating the scene, with tools like ChatGPT and Perplexity evolving beyond simple assistants, now influencing what people buy and which brands they trust.  What does this mean for your business’s current SEO strategy? Let’s explore […]

Tired of juggling a dozen tabs to understand where your traffic comes from? Search Engine Optimization (SEO) dashboards, social analytics tools, and web insights often force marketers to piece together the full picture manually. Enter the Search Console unified site and social view—Google’s latest answer to fragmented performance reporting. This feature brings your website and […]

Did you notice that the Q&A section quietly disappeared from your Google Business Profile? You’re not imagining it—Google has removed the Google Q&A feature. The removal of Google Maps Q&A may not have made headlines, but it represents a significant shift in how local businesses connect with customers and manage their visibility. The feature is […]

Ranking first on Google used to be the gold standard. With the rise of AI-powered summaries, marketers must now think about visibility in a world where content is seen but not necessarily clicked. One emerging tool that could help? LLMs.txt for AI SEO LLMs.txt is poised to guide how AI models access and cite your […]

Remember when SEO was all about driving clicks? Now, with Google’s Search Generative Experience (SGE), a new era has marked where users see content, but don’t always click. AI Overviews summarize key answers from various sources, often quoting websites without sending users to them. This shift raises a pressing question for content strategists and SEO […]