American Wood Reface
Case Study

American Wood Reface

Snap Wood Reface graphic
Overview

American Wood Reface is a company with a wealth of experience in cabinet making and trim carpentry, averaging 25 years. They have mastered the art of cabinet refacing and have become the favored choice for kitchen cabinet refacing in Ohio, North Carolina, and South Carolina.

Upon taking on this client, MDR encountered a few obstacles. We needed to implement SEO strategies in three different states, and the client was experiencing issues with their CMS and high levels of spammy backlinks from competitors. With our team’s extensive knowledge and experience in search engine optimization, we were able to address the spammy backlinks and generate approximately 960 new leads for American Wood Reface last year.

What We Did
Search Engine Optimization
Platform
WordPress
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Project Challenges
SEO For 3 States
Problematic CMS
Increasing High Spam Backlink from Competition
Solutions Provided
Search Engine Optimization
Important Elements
National Content Approach to increase Authority
On-page SEO
Technical SEO
Relevant and Authoritative Backlinks
Improve & Increase Service Location Pages
Large Disavow of Spammy Backlinks from Competition
The Results
963
New Customer Leads In The Last Year
$10,000
Lifetime Customer Value
$4,815,000
Estimated Revenue
209
Ranking Keywords (Top 10)
2.77
M
Total Impressions
31,033
Total Traffic
432
New Customer Calls
531
New Customer Form Submissions
Top Ranking Keywords
Cabinet Refacing Aurora
Kitchen Cabinet Refacing Aurora
Cabinet Refacing Akron
Kitchen Cabinet Refacing Akron
Cabinet Refacing Avon Lake
Kitchen Cabinet Refacing Avon Lake
Kitchen Cabinet Refacing Brunswick
Cabinet Refacing Copley
Kitchen Cabinet Refacing Copley
Kitchen Cabinet Refacing Cuyahoga Falls
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