Avatar Fleet

Case Study

Avatar Fleet

Overview

Avatar Fleet needed a reliable and scalable source of leads to support their year-over-year growth goals. Despite prior efforts to run digital ad campaigns, their internal attempts and outsourced solutions failed to deliver — often burning through ad budgets with little to show for it. Most leads were unqualified, unresponsive, or completely irrelevant.

That’s where Marketing Done Right came in.

Rather than taking a traditional Google Ads route, our team identified an opportunity to stand out and drive more cost-efficient traffic by launching paid campaigns on Bing. This platform gave Avatar Fleet a competitive edge, allowing them to scale steadily from a small test budget to a larger investment — all while improving the quality of their leads.

Today, Avatar Fleet receives 10 qualified leads weekly at a consistently low Cost Per Lead. The result is a predictable lead flow that matches their sales goals and a strategy built to grow with them.

What We Did
Paid Search Advertising
Conversion Rate Optimization (CRO)
Platform
HubSpot
view live site
Project Challenges
Low Starting Budget
Low Website Conversion
Keyword Overlap
Poorly Designed Landing Pages
Solutions Provided
Paid Search Advertising
Heat Mapping and User Behavior
Conversion Rate Optimization
Campaign A/B Testing
Landing Page A/B Testing
Important Elements
Refocus of Bidding To High Intent Searches
Remove Overlapping Keywords to Other Industries
Conversion Rate Optimization (CRO)
Relevant Keyword Research
The Results
1.29 M
Total Impressions
16,377
Total Traffic
250
Total Qualified Conversions
Top Ranking Keywords
Driver Training Courses
Safety Training For Drivers
Driver Safety Courses
Driver Training Course Online
Defensive Driving Course
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