Storm Guard

Case Study

Storm Guard

Snap Storm Guard Website Graphic
Overview

Storm Guard Roofing and Construction has provided homeowners with top-tier exterior restoration services for over two decades. Despite its strong industry reputation, the company faced growing digital marketing challenges, including fierce local competition, search ranking fluctuations, and technical SEO issues.

Storm Guard significantly improved its online visibility through MDR’s data-driven SEO strategy focused on content refinement, keyword optimization, and local search enhancements. Over the past year, our efforts resulted in 3.86 million search impressions, 170,578 website visits, 1,855 new customer leads, and 7,715 calls, driving substantial business growth. Storm Guard has strengthened its online presence and continues to connect with homeowners seeking reliable exterior restoration services.

What We Did
Search Engine Optimization
Website Optimization
Content Creation
Hyperlocal SEO
Platform
WordPress
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Project Challenges
Keyword Competition
Multiple Google Core updates Released this Year
Fluctuation of keyword rankings
Local Competitions
Technical Issues
Content Challenges
Backlink Acquisition
User Experience (UX)
Solutions Provided
Content Refreshes to qualify in Google ranking criteria
Keyword Research
Onpage Optimization
Off Page Optimization
Local SEO
Competitor Research
Regular SEO Audits
Improve Page Speed and Mobile Optimization
Optimize Core Web Vitals
Important Elements
Keyword Research and Remapping Strategies
High-Quality Content Creation
Building High-Quality Backlinks
UX/UI Website Optimization
Google Business Profile Optimization
Dynamic Pages Creation for High-Population Service Areas
The Results
103
New Customer Leads
$33,280
Lifetime Customer Value
850
Ranking Keywords (Top 10)
3,863,272
Total Impressions
170
K
Total GMB Traffic
7,715
New Customer Calls
1,469
Form Submissions
Top Ranking Keywords
emergency roof tarp in Nashville
window damage assessment in Nashville
emergency roof tarp in Madison
window damage assessment in Madison
emergency roof tarp in Columbus
emergency roof tarping in Columbus
emergency roof repair in Charlotte
emergency roof tarp in Charlotte
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