The Lakehouse

Case Study

The Lakehouse

Snap The Lakehouse Graphic
Overview

The Lakehouse is renowned for offering the best lakefront dining. It features a diverse, seasonally inspired menu, exceptional service, and breathtaking waterfront views. While staying true to its commitment to quality, the restaurant recognized the need to strengthen its digital presence to attract more guests and enhance customer engagement.

One of the key challenges The Lakehouse faced was low website conversion rates and weak search engine visibility, limiting its ability to reach new customers. Additionally, the lack of structured content and informative blogs made engaging users searching for dining recommendations difficult.

Over the past year, Marketing Done Right’s strategic digital marketing efforts have led to impressive growth. Through search engine optimization, content creation, and targeted marketing, we generated

  • 406,000 total impressions
  • 164,000 total website visits
  • 6,594 new customer calls.

All of these contributed to an estimated revenue of $10.86 million.

As The Lakehouse continues to thrive, we remain committed to supporting its mission of delivering exceptional cuisine and unforgettable moments by the water.

What We Did
Squarespace
Platform
Squarespace
view live site
Project Challenges
Lack of Information on Website
Low Website Conversion
Weak Website Ranking on Google
Lack of Content Hierarchy
No Blogs for that Users Seeks Informative Content
Solutions Provided
Search Engine Optimization
Search Engine Marketing
Content Creation
GBP Optimization and Postings
Important Elements
Improved Organic Traffic CTR
Relevant Keyword Research
Google My Business Cleanup
Content Optimization
The Results
103
New Customer Leads
$2,080
Lifetime Customer Value
$10.86
M
Estimated Revenue
20
Ranking Keywords (Top 10)
406
K
Total Impressions
164
K
Total Traffic
6,594
New Customer Calls
Top Ranking Keywords
lakeside restaurant cleveland
sunset views dining in cleveland
waterfront dining in cleveland
late night cocktails
cleveland flats restaurants
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