Have you recently been receiving increased traffic, yet only a small percentage of it converts? Marketing Done Right’s conversion optimization services can help: we turn both paid and organic traffic into qualified leads to put your revenue into overdrive.
We’re a Cleveland-based, full-service digital marketing agency serving clients across industries nationwide. Recognized by Clutch with a 2026 Top 100 Fastest Growth Award and Expertise.com as among the Best Digital Marketing Agencies Serving Cleveland, book a free conversion audit today to find out what we can do for you.
What Does a Conversion Optimization Service Do?
Conversion optimization, more commonly referred to as conversion rate optimization (CRO), is a structured program of research, testing, and iteration that aims to increase the percentage of your visitors who complete a business-defined action, a form submission, purchase, or call.
Without CRO, every dollar you spend on traffic pays the same customer acquisition cost (CAC) forever, while your best competitors who do optimize pay less.
Marketing Done Right delivers competitive conversion rate optimization (CRO) services to many businesses in need of a boost. Take Avatar Fleet, a logistics technology company. Our efforts helped them generate 10 qualified leads per week at a consistently low cost per lead (CPL), significantly improving their bottom line.
Marketing Done Right’s Conversion Optimization Framework: Audit, Hypothesize, Test, Scale
Let’s go over what you can expect from our team’s CRO services at every milestone.
Step 1: Audit (Week 1)
Our specialists review your GA4 events and funnel drop-offs, then analyze heatmaps to understand the strengths and weaknesses of your current practices. We’ll also sample 50 to 100 session recordings and audit every form and checkout step to understand your users’ behavior.
Step 2: Hypothesize (Week 2)
We convert the top three to five leaks we identify into testable hypotheses to determine the optimal way to boost your conversions. Each hypothesis is prioritized by an impact-confidence-ease (ICE) score.
Step 3: Test (Week 2 Onward)
Our first A/B testing service goes live in week two, built with VWO or Convert.com, depending on your existing stack. We hold a 95% statistical significance target and run a minimum of two weeks or until 200 conversions per variant, whichever comes later.
Step 4: Scale (Month 2 Onward)
We implement winning hypotheses site-wide and set them as your new baseline. Meanwhile, we archive lost tests so that you can learn from them moving forward. To further refine your strategies, we also perform two to four tests per month, depending on your traffic volume.
Your First 90 Days at Marketing Done Right
| Timeline | What ships |
| Week 1 | Analytics and heatmap audit, ranked list of eight to 12 leaks |
| Week 2 | Hypotheses prioritized by ICE score, first A/B test live |
| Weeks 4 to 6 | First findings with significance and confidence interval |
| Week 8 | Winning variants implemented site-wide as your new baseline |
| Month 3 | Six to 12 tests completed, two to three winning changes shipped, first measurable CAC delta if paid ads are also running |
What We Optimize: Pages, Forms, Funnels, and Paid Landing Pages
Our conversion optimization specialists at Marketing Done Right are adept at building and streamlining conversion-focused content to turn traffic into qualified leads.
- Homepage and Top Service Pages: We test your hero headline, primary CTA, and trust bar placements so you know which change earned the conversion. Keep in mind that media, particularly video, is the top driver of conversions.
- Forms: We identify the fields your sales team uses, then cut the rest, each omission helping improve your completion rates. Next, we test error messages, mobile keyboard types, and progressive disclosure to minimize abandonment.
- Funnels: Our team analyzes and ranks each funnel stage in GA4 by visitor loss. We test the stage with the highest visitor loss, refine it, then move on to the next, ensuring each one engages leads and moves them down the funnel.
- Landing Pages for Paid Campaigns: Our paid landing page optimization services help reduce CAC for paid ad campaigns without changing your bid strategy, budget, or creative.
- Blog and Organic-Entry Pages: We match content offerings to reader intent based on what works best. For instance, we may implement post-scroll CTAs for long-form guides or exit-intent popups for content with high bounce rates.
Our website conversion optimization strategies won’t be effective without the tools that help us track, measure, and implement them:
- Google Analytics for measurement
- Hotjar or Microsoft Clarity for heatmaps and session recordings
- VWO or Convert for A/B tests
- Google Tag Manager for event tracking
How Marketing Done Right Measures and Reports Every Conversion Optimization Win
When you work with our conversion optimization agency, you can expect to receive four metrics every month that demonstrate your CRO’s progress.
- Primary conversion rate on the tested page or funnel stage, measured against baselines across the same day-of-week window
- Revenue per visitor or lead value, weighted by close rate, where your CRM can provide it
- Customer acquisition cost when we also handle your paid ads. This is where CRO pays for itself twice: once in lead volume and once in ad efficiency.
- Statistical significance and confidence interval on every test, targeting 95%. You’ll never get a “we saw a lift” from us without an explanation of its significance.
You can view these figures from the live AgencyAnalytics dashboard we provide, a monthly written summary in which every test is labeled as a win, loss, or inconclusive, and a quarterly strategy review call.
For a typical client receiving Marketing Done Right’s conversion optimization services, we ship six to 12 tests in the first 90 days, with wins on roughly 25% to 35% of them. We also see a 15 to 35% improvement in the primary action tested during that window.
Why Businesses Choose Marketing Done Right Over Enterprise-Only CRO Agencies
While some agencies only sell CRO services in isolation, Marketing Done Right covers it all: search engine optimization (SEO), paid search, web design, and more, all on the same team. This integration means a winning optimization strategy can also boost the performance of other campaigns and channels in the same month.
Our team has been at this since 2018, with recognition from Clutch, Expertise.com, and other institutions backing our work. We’ve worked with clients in home services, healthcare and dental, legal, retail, ecommerce, professional services, and nonprofits, so rest assured you’re in good hands, no matter what industry you’re in.
What sets us apart from other agencies is that we provide a free audit, where you can see projected returns, the pages we would test first, and a prospective timeline before you even sign a contract. Then you can make a better-informed decision whether our agency is the best fit for your business.
Ready to find out where your traffic is leaking? Marketing Done Right’s conversion optimization services can help out. Book a free audit with our specialists today.
Frequently Asked Questions
Our conversion optimization services include:
- A discovery audit covering GA4, heatmaps, session recordings, and funnel drop-offs
- A ranked list of traffic leaks
- An A/B testing calendar, with the first test going live in week two
- Ongoing test execution in VWO or convert
- A monthly AgencyAnalytics report
- A quarterly strategy review
Engagements typically range from $2,000 to $5,000 per month, depending on your traffic volume, the number of tested pages, and whether our team also handles paid ads. We’ll provide you with an estimate after your free audit.
The first A/B test is live by week two, with findings appearing in weeks four to six, depending on traffic. We typically run six to 12 tests in 90 days and see a 15% to 35% improvement in the primary action tested during that window.
Marketing Done Right does both. We start optimizing the highest-impact page or funnel step that our audit identifies, then expand to adjacent steps as we progress. Most clients see results from optimizing their homepage, primary service page, and lead form within 90 days.
Yes. We need admin access to your Google Analytics, Google Tag Manager, and CMS to deploy A/B tests via VWO or Convert. Don’t worry, we’ll sign an NDA and keep a log for every deployed test.
Absolutely. Many clients start with our standalone conversion optimization service, then add paid ads, SEO, or other services once their site converts cleanly. If another agency is running your paid campaigns, we can coordinate conversion testing and share our results with them.
