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Guiding Principle

M.D.R. Guiding Principles

At Marketing Done Right, our guiding principle is to empower our team to deliver meaningful results with clarity, creativity, and consistency. We believe that when our people are equipped with the right tools, processes, and support, they can create strategies and campaigns that truly make an impact for our clients. Professional excellence, collaboration, and accountability guide everything we do—ensuring that each project reflects not only the client’s goals but also the pride and craftsmanship of our team. For us, “done right” is more than a promise to clients—it’s a standard we uphold together as a team.
People in the Office Discussing a Project
Guiding Principles
#1
Take Ownership: Step Up, Don’t Step Back
We believe in owning our work, our outcomes, and our mistakes. Ownership means stepping up when something needs to be done, taking responsibility instead of waiting for others, and holding ourselves accountable. When we take ownership, we move faster, serve better, and earn trust.
Guiding Principles
#2
Be Proactive: Anticipate, Don’t React
Success comes from preparation, not reaction. We look around corners, anticipate needs, and address problems before they become bigger issues. Being proactive means showing up ready with solutions, ideas, and plans—not waiting for direction to act.
People in the Office Having a Meeting
Guiding Principles
#3
Embrace Challenges: Lean In, Don’t Back Down
Challenges are opportunities in disguise. When things get tough, we lean in instead of stepping back. By embracing challenges, we develop resilience, creativity, and the confidence to overcome obstacles for ourselves and for our clients.
Guiding Principles
#4
Experiment Boldly: Test, Learn, Breakthrough
Innovation doesn’t come from playing it safe. With internal approval, we test, try, and experiment—knowing that not every idea will work, but each one will teach us something valuable. Experiments are where breakthroughs are born.
Guiding Principles
#5
Always Improve: Be Better Every Day
Aim for Personal Growth day by day. Good enough isn’t good enough. We are always learning, adjusting, and refining. Every project, process, and campaign can be made better. By constantly improving, we ensure that our work today is stronger than it was yesterday. If someone gets stuck, we share information and ideas to drive results.
Guiding Principles
#6
Grow & Develop: Build Yourself, Build the Team
We are committed to personal and professional growth. Every challenge, success, and even failure is a chance to learn. When we grow as individuals, we make Marketing Done Right stronger as a whole
Guiding Principles
#7
Understand Your Impact: Every Action Matters
Every action we take—big or small—creates ripples. From a single email to a major campaign, our work influences clients, their customers, and our team. By understanding our impact, we approach each task with intention and care.
Guiding Principles
#8
Focus on What Works: Real Results Over Vanity
We focus on results that matter. Metrics like clicks, impressions, or likes can be useful—but only if they move the needle for our clients and our business. True effectiveness is measured by meaningful impact, not surface-level numbers.
Guiding Principles
#9
Honor Commitments: Do What You Say
Trust is built on follow-through. When we make a promise, we deliver—on time, to standard, and with integrity. Honoring commitments means respecting others’ time, goals, and trust in us.
Guiding Principles
#10
Be Early: On Time Is Already Late
Being early is being prepared. When we show up ahead of schedule —whether it’s for a meeting, a deadline, or a deliverable—we create room for excellence instead of scrambling. At Marketing Done Right, being “on time” means being ready before the clock runs out.
Guiding Principles
#11
Balance Life: Energy Fuels Excellence
We do our best work when we take care of ourselves. Balance isn’t just about clocking in and out; it’s about creating space for health, family, and rest so we can show up energized and ready to perform at our best.
What it means: If something’s yours, own it. Don’t wait for someone else to fix it or follow up—take the lead.
Examples
  • “If a client asks for something and you see it’s not assigned yet—just jump in and get it started. Don’t wait for someone else to grab it.”
  • “Made a mistake on a report? No big deal. Call it out, fix it fast, and share what you learned so it doesn’t happen again.”
  • “If a project is running behind, step up and ask how you can help move it forward. Ownership means keeping things moving, not watching from the sidelines.”
Guiding Principles
#1
Take Ownership: Step Up, Don’t Step Back
We believe in owning our work, our outcomes, and our mistakes. Ownership means stepping up when something needs to be done, taking responsibility instead of waiting for others, and holding ourselves accountable. When we take ownership, we move faster, serve better, and earn trust.
Guiding Principles
#2
Be Proactive: Anticipate, Don’t React
Success comes from preparation, not reaction. We look around corners, anticipate needs, and address problems before they become bigger issues. Being proactive means showing up ready with solutions, ideas, and plans—not waiting for direction to act.
What it means: Think one step ahead. Don’t just respond to fires—spot them before they spark.
Examples
  • “If you know a client review is coming up next week, prep the talking points and performance data early instead of waiting for a last-minute scramble.”
  • “Notice that our SEO tool’s data looks off? Flag it before the client does.”
  • “If you see a task that could cause a bottleneck later, bring it up now. A two-minute heads-up saves a two-day delay.”
What it means: When stuff gets messy or tough, that’s your cue to lean in, not tap out.
Examples
  • “Client’s rankings dropped? Instead of panicking, dig into what changed in Google’s algorithm and brainstorm fixes.”
  • “Did your campaign underperform? Take it as a puzzle, not a failure—what can we tweak and test next?”
  • “When a project feels out of your comfort zone, jump in anyway, ask your team lead or teammate who is knowledgeable in that task/area for advice or guidance then proceed. That’s how you level up.”
Guiding Principles
#3
Embrace Challenges: Lean In, Don’t Back Down
Challenges are opportunities in disguise. When things get tough, we lean in instead of stepping back. By embracing challenges, we develop resilience, creativity, and the confidence to overcome obstacles for ourselves and for our clients.
Guiding Principles
#4
Experiment Boldly: Test, Learn, Breakthrough
Innovation doesn’t come from playing it safe. With internal approval, we test, try, and experiment—knowing that not every idea will work, but each one will teach us something valuable. Experiments are where breakthroughs are born.
What it means: Play, test, and learn. You won’t always be right—but you’ll always get smarter.
Examples
  • “Try a new SEO tool or headline format on one campaign and measure the impact. No risk, just data.”
  • “Pitch that weird idea for a blog angle—worst case, we learn what doesn’t work.”
  • “Every test, even a failed one, gives us insights. The goal isn’t perfect; it’s progress.”
What it means: Don’t settle for ‘fine.’ Each week, find one thing you can make better.
Examples
  • “Look back at your last client report—what could make it clearer or faster next time?”
  • “Ask a teammate for feedback on your process. A fresh pair of eyes always helps.”
  • “Save time by automating that repetitive task you do every Monday. Improvement is progress, not perfection.”
Guiding Principles
#5
Always Improve: Be Better Every Day
Aim for Personal Growth day by day. Good enough isn’t good enough. We are always learning, adjusting, and refining. Every project, process, and campaign can be made better. By constantly improving, we ensure that our work today is stronger than it was yesterday. If someone gets stuck, we share information and ideas to drive results.
Guiding Principles
#6
Grow & Develop: Build Yourself, Build the Team
We are committed to personal and professional growth. Every challenge, success, and even failure is a chance to learn. When we grow as individuals, we make Marketing Done Right stronger as a whole
What it means: The more you grow, the stronger the team gets.
Examples
  • “Share what you learned from that SEO webinar so the rest of the team levels up too.”
  • “Ask for feedback after big projects—growth happens in those moments.”
  • “Block off an hour a week to learn something new. Growth is part of the job, not an extra.”
What it means: Even the small stuff adds up—your work shapes results.
Examples
  • “That quick fix on a meta title could be what improves Click through rate and increases lead count.”
  • “One late task might delay the whole campaign—everyone, every task counts.”
  • “Even a quick, clear Slack message keeps the team aligned and moving.”
Guiding Principles
#7
Understand Your Impact: Every Action Matters
Every action we take—big or small—creates ripples. From a single email to a major campaign, our work influences clients, their customers, and our team. By understanding our impact, we approach each task with intention and care.
Guiding Principles
#8
Focus on What Works: Real Results Over Vanity
We focus on results that matter. Metrics like clicks, impressions, or likes can be useful—but only if they move the needle for our clients and our business. True effectiveness is measured by meaningful impact, not surface-level numbers.
What it means: We care about outcomes, not flashy numbers.
Examples
  • “Likes are cool, but leads are better—always ask, ‘Did it help the client grow?’”
  • “If an SEO tweak doesn’t move rankings or conversions, it’s not worth repeating.”
  • “Spend time on strategies that drive ROI, not just look good in a deck.”
What it means: Follow through—your word builds trust.
Examples
  • “If you say you’ll deliver by Thursday, make it happen—or communicate early if it changes.”
  • “Be realistic about timelines. Under-promise, over-deliver.”
  • “Clients and teammates should never have to chase you for updates.”
Guiding Principles
#9
Honor Commitments: Do What You Say
Trust is built on follow-through. When we make a promise, we deliver—on time, to standard, and with integrity. Honoring commitments means respecting others’ time, goals, and trust in us.
Guiding Principles
#10
Be Early: On Time Is Already Late
Being early is being prepared. When we show up ahead of schedule —whether it’s for a meeting, a deadline, or a deliverable—we create room for excellence instead of scrambling. At Marketing Done Right, being “on time” means being ready before the clock runs out.
What it means: Show up ready before things start—being early = being reliable.
Examples
  • “Hop on client calls 5 minutes early to get your notes ready.”
  • “Submit deliverables before the deadline so there’s room for review or edits.”
  • “Use calendar reminders—future you will thank you.”
What it means: You can’t pour from an empty cup. Take care of yourself so you can perform at your best.
Examples
  • “Take real breaks. A short walk can reset your brain and boost focus.”
  • “If you’re burning out, speak up—we’re a team, not a machine.”
  • “Unplug after hours when you can. Fresh energy equals better work.”
Guiding Principles
#11
Balance Life: Energy Fuels Excellence
We do our best work when we take care of ourselves. Balance isn’t just about clocking in and out; it’s about creating space for health, family, and rest so we can show up energized and ready to perform at our best.
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