Social Media Advertising

Social Media Advertising

Harness the power of social metrics to target the right audiences

According to Statista, there were around five billion social media users worldwide in 2023. These people are scrolling, liking, and sharing content similar to your business. Your goal is to connect with this audience and convert them into customers, which requires social media advertising expertise.

No need to do it yourself—Marketing Done Right is here. We are a full-service digital marketing agency in Cleveland with extensive experience in social media ads for local and national brands. Unlock your online potential by targeting the right audience, boosting brand awareness, and driving significant leads with our expert tools and strategies.

What Is Social Media Advertising

As a business owner, you want to be where the people are. And where are these people? That’s right—on social media. To do this, you whip up eye-catching ads to engage with your target consumers. That’s how social media advertising works; it's a digital marketing technique that involves displaying paid ads or sponsored content on social platforms to promote your brand. 

The most popular platforms used for social media ads are

  • Facebook, 
  • Instagram,
  • Twitter,
  • YouTube, 
  • TikTok, and 
  • LinkedIn.
A key with social media icons key holder.

Social media marketing is vital for modern businesses as more people use social channels for brand discovery or product purchases. It also complements other digital marketing strategies, significantly driving targeted traffic and increasing brand visibility across all relevant platforms.

Social Media Advertising, Done Right

Marketing Done Right values your unique needs and develops a social media ad strategy tailored to long-term success in the ever-changing digital landscape.

Initial Consultation

Noticing a drop in organic reach, audience engagement, or conversions? Address your challenges with Marketing Done Right’s growth-driven social media marketing services. Let’s talk about your advertising goals and challenges and how these impact your brand’s overall performance.

Ad Design and Creation

Once we fully grasp your situation, we will carefully craft social media marketing ads. Whether you need ads to drive brand awareness, traffic, leads, or sales, we'll ensure their effectiveness with striking visuals and compelling copy.

Social media icons on the phone screen.

Targeting and Placement

To maximize ROI while minimizing your ad budget, relevant ad targeting and placements are necessary. MDR excels in this field and targets the right audience based on demographics, interests, and behaviors. We also pick the best social media platforms for each campaign to secure traffic and conversions.

Maximizing ROI on Social Media Ads

Social media has become integral in online advertising. However, spending money on it can still be daunting to some businesses. How exactly do you guarantee a return on investment? Here’s how MDR does it.

Research and Analysis

Market and audience research gives you an idea of the most important things, such as your target customer’s demographics, preferences, and competitive landscape. MDR considers these factors when crafting an effective social media marketing strategy for your business.

We use advanced tools and methods for effective research, from social media analytics to competitor analysis. Most importantly, we consistently monitor and optimize your ads for continued or improved success. 

social media advertising artwork

Bidding Strategies

Unlike organic posts, ads require bidding decisions, which determine their placement, reach, and overall effectiveness. Various bidding strategies, such as highest value, cost and bid controls, and ROAS goal, allow you to choose the best approach for your goals.

When choosing a bidding strategy, MDR ensures you reach the right audience at the right time while optimizing your budget.

Ad Optimization

Managing social media ads takes time and effort. It’s an ongoing process that needs constant adjustments to maintain optimal performance. One way we do this is through A/B testing different ad versions. We identify which ad versions are more effective and optimize the other to avoid common mistakes and ensure marketing campaigns succeed as expected.

Why Choose Marketing Done Right for Your Social Media Advertising?

With Marketing Done Right, your social media advertising fate is in good hands. We’re advertising experts offering flexible, custom plans that lead to tangible outcomes, significantly impacting your brand’s growth.

Experienced Team

MDR is an experienced social media ad agency that takes an innovative approach to social media advertising. With our expertise, creativity, and passion, we deliver fresh, cutting-edge strategies that consistently yield excellent results. 

Proven Success

social media advertising concept

We walk our talk. Our social media advertising services involve careful planning and execution to increase brand awareness, engage with the right audiences, and drive website traffic and conversions through tailored social media messaging.

Here are some client successes highlighting significant brand engagement and ad performance improvements through social media marketing.

  • Hogan Spine & Rehabilitation Center - This client started with minimal digital footprint. MDR leveraged Facebook and Instagram to drive leads, bringing the clinic over 800 new verified patient leads in a year.
  • Zaker Chiropractic Pain & Wellness - MDR combined various marketing strategies to boost this client's leads, including social media advertising and lead generation. The result? The client gained more than 1,700 new verified patient leads and positioned the brand as a trusted provider of local chiropractic care.

Customized Service Plans

MDR tailors social media ad strategies to meet unique client requirements. We offer remarkably flexible service plans, allowing us to seamlessly understand and adapt to your evolving needs.

Ethical Practices

MDR advocates for careful progress, prioritizing ethical standards and transparent communication in all we do. We strictly implement strategies that comply with industry guidelines. Our integrity allows us to build trust and foster long-term relationships with our clients.

Ready to Elevate Your Social Media Presence? Contact Us Today!

Today, people use social media as more than just a means of communication. They also use it to interact with brands, an excellent opportunity for businesses to strengthen their online presence.

Paid social media advertising can be highly competitive, but it’s an essential space to be in. By connecting with potential customers at the right stage on the appropriate platform, your business can achieve substantial growth.

Work with Marketing Done Right for your social media marketing needs. We're a seasoned team of marketing professionals eager to help businesses of all stages grow. 

Contact us today to kickstart your journey to digital marketing success.

Unique Targeting Styles

Use specific targeting capabilities to your advantage

Reach More

Get more eyes on your ad than traditional marketing methods

Lead Generation

Whether its consideration or action now, gather leads for growth
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