The Google Guarantee was a verification program that earned local service businesses a green check badge inside their Google Local Service Ads (LSAs). While this badge is now consolidated with others into a single Google Verified program, everything that made the Google Guarantee badge remains the same: the eligibility, screening steps, top-of-page placement, and more. Read More »
Choosing between hiring a marketing agency and building an in-house team is an expensive decision most growing businesses will have to make this year. It’s easy to get wrong; hiring someone in-house looks clean on paper, and agency retainers can feel expensive. However, as salaries for marketing professionals continue to rise, the gap between the Read More »
Did your SERP rankings slip during the recent months? There’s a chance that you haven’t done anything wrong. The likely culprits are recent developments in search, especially tools like Google’s AI Overviews and answer engines like ChatGPT and Perplexity, which are now taking up to 50% of traffic from traditional search. These advancements make it Read More »
The term “growth hacking” has become a buzzword in marketing. Coined in 2010 by entrepreneur Sean Ellis, it refers to a fast-paced experimentation and development strategy to accelerate business growth, but has since been diluted into a catch-all term for any marketing tactic that promises fast, cheap results. SMBs operate under limited budgets and lean Read More »
Most marketers know traditional SEO performance metrics, such as sessions, clicks, rankings, and conversions, like the back of their hands. However, while these KPIs remain useful, they were built for when search engines were the primary gateway to websites and content. That isn’t the case nowadays. As 37% of consumers use generative AI for search, Read More »
Gone are the days when shoppers solely relied on Google to compare product prices or read reviews. Today, AI is dominating the scene, with tools like ChatGPT and Perplexity evolving beyond simple assistants, now influencing what people buy and which brands they trust. What does this mean for your business’s current SEO strategy? Let’s explore Read More »
