So you want to have a website built or perhaps you want your current website updated and are wondering just how important website design and user experience are…right? Well, we are here to tell you that website design and user experience are extremely important. And if not done properly, it could mean the difference between success and failure not only for your website but quite possible for your business as well.
Now that we have that out of the way, let’s talk about why website design is so important and the other facets of web page design you need to know.
Reasons Why Website Design Is Important
There are many reasons whywebsite design is so important. Most people want to see a professional, well-designed website over one that is plain and not visually appealing. But there are other reasons as well.
Your website is the digital face of your business.
Your website is what helps build trust, brand recognition, and brand
Your competitors have a website and so should you.
A website is the best way to present information to your audience.
Your website works for you for free 24/7/365—infinitely.
What Is Web Design?
Web design refers to theelements that make up a web page, as well as the different skills and disciplines in the building and maintenance of a website. This could include the content, graphics, navigation, user interface, coding, SEO, and any other front-end (what visitors see) or back-end (what visitors don’t see) elements you choose to include on your website.
Benefits of Having a Great Web Design
There are many web design benefits that come from having a great design. For example:
A professional, well-designed website will provide your business with a good first impression.
A properly designed website will help you rank on search engines like Google.
Professional-looking website will make your business appear credible and approachable.
A website will help you get leads, drive traffic to your business, and convert that traffic and those leads into sales.
A well-crafted website will help you convince your visitors to opt for your business over your competitors.
A website is what gives your business a personality which, in turn, will help build your brand and your brand’s reputation.
A well-designed website will help lower your site’s bounce rate, which is extremely important to your search engine rankings.
A professional website will give you an avenue to deliver information to your visitors 24/7/365.
Important Website Design Principles
If you want an effective web page design, there are some important website design principles that need to be followed.
1. UI/UX and Website Layout Design
UI and UX are two different things when it comes to website layout design.
UI Design – stands for user interface and it is the architecture of a website.
UX Design – stands for user experience and it is how easy and intuitive your website is for people to use.
Generally, website developers deal with the architecture, performance, and functionality of your website (back-end). And website designers deal with the visual aspects of your website (front-end).
2. Responsive Mobile Website Design
Responsive mobile website design is critical. A mobile responsive website is one that adjusts to both large and small screens so it can be easily viewed and used regardless of what kind of device is accessing it. This will help increase the amount of time a visitor spends on your site. This means that your visitors won’t click off of your website because it’s too hard to see and use. It will also improve your search engine rankings. Google and the other search engines put a lot of emphasis on the mobile responsive aspects of your website and will reward your site with higher rankings if it’s mobile responsive.
3. Quality Content: Copy, Imagery, and Videos
The entire internet is basically content in some form or fashion. And the search engines are capable of recognizing quality content from poor or spammy content. Therefore, your website will be rewarded for posting high-quality content that your visitors find useful. Additionally, having a variety of content is also important. Text, imagery, and videos are all important. And all forms of content can and should be optimized using alt tags, meta descriptions, and the proper keywords and phrases to help increase your search engine rankings.
4. Call to Action (CTA)
Call to action (CTA) is a term used to describe a specific website design element that includes a message or action phrase that prompts your visitor to perform a specific action. For example, your website might have a “Click Here to Subscribe” button. That is considered a call to action because it calls for the reader to click the button to perform the intended action. CTAs are used to gain email list subscribers, make sales, or do anything else you want to achieve.
5. SEO Traffic
SEO traffic is a key performance indicator that measures the number of people who visit your website as the result of organic or paid search traffic. This is called SEO traffic.
6. Credibility Via Social Proof
Any type of social proof will give your website, your business, and your brand some credibility (or not). Social proof is a psychological action that is based on social influence. This is when people copy the actions of others based on each individual’s reported experience with your brand. For example, when someone retweets something, makes a purchase based on others’ positive reviews (or doesn’t if the reviews are negative), or takes any other action or non-action based on someone else’s reported opinion of any given business or issue.
Social proof is one of the most powerful (good and bad) marketing influences used today.
7. Brand Identity and Consistency
Brand identity is all about brand consistency. Brand identity and consistency are the ways in which your business delivers its message. How do those messages align with your core values, brand mission, customer experience, and brand identity elements? That means all communications your brand puts out should be easily recognizable as your brand across all marketing channels. Meaning the same logo, formats, color scheme, fonts, content tone, and brand personality.
How Bad Can a Website Design Affect My Business?
A bad website design can affect your business in so many critical ways. For example, people will abandon a website that isn’t visually appealing or one that isn’t mobile-friendly, meaning it can be easily viewed and used by someone using a mobile device.
Additionally, most people expect a web page to load in two seconds or less or they will click out and find one that does. A bad web design could give your brand a negative connotation, and less credibility, and can even impact your search engine rankings. And that’s just to name a few.
So, yes, a good website design is that important!
Customize Your Website Design
As you can probably see by now, having aprofessionally developed and designed website is of the utmost importance. Additionally, having a website designed by someone who knows how to craft it so it is user-friendly, mobile responsive, SEO sufficient, coded correctly, and that the elements are properly titled, tagged, and optimized could mean the difference between helping your brand and brand reputation versus one that does the opposite.
If you want a website design that will significantly improve your SEO, user experience, and performance, pleaseContact Marketing Done Righttoday.
We are a digital marketing agency in Cleveland, OH. Our mission is to always focus on quality over quantity, never take shortcuts, and treat every client as if they were our first client. Then we will use our proprietary method for designing custom websites to craft the perfect website for you—one that will exceed all your goals and expectations now and going forward! And the best part is…we don’t require a contract—EVER!
The Importance of Logo Design in Business
May 20, 2022
Why should your business care about logo design? The answer is quite simple. In the words of the logo experts atTailor Brands, “If you don’t have a logo (and one that stands out), then you are missing an opportunity to make your business stick in the minds of your audience.”
If nothing else, your target consumer audience simply expects any business of substance to have a logo and display it prominently on marketing materials that range from print and video advertisements to company letterhead and business cards. Read on for more information about the key characteristics of a high-quality logo and the reasons that you should make the design of your logo a top priority.
What Makes a Good Logo?
In short, a good logo must be both relevant and distinctive. Although different businesses certainly require different logos, designers should generally stress simplicity and create logos that contain no flourishes that aren’t absolutely necessary.
As observed by Emily Krause of a leading graphic design firm, the average consumer (who isn’t employed as a graphic designer or graced with a particular eye for design details) isn’t likely to put a great deal of stock in a company logo. However, this consumer will subconsciously expect your logo to look and feel appropriate to the industry in which you work as well as the specific products and services that you offer. “Good design not only looks professional on the surface,” writes Krause, “but it also signifies something deeper.”
7 Reasons Why a Logo is Important
With consumer attention spans at an all-time low, your company must make a considerable impact within seconds if you want your target audience to learn more about your products and/or services. As a succinct and highly visual representation of your company and its core worth, your logo is a powerful way to capture interest while communicating key traits such as professionalism, trustworthiness, contentiousness, and quality. For maximum effect, your logo should instantly demonstrate how your company’s core values are different and preferable to your closest competitors.
Makes a Strong First Impression
While it isn’t always wise to judge a book by its cover, most consumers do just that when it comes to learning more about a company before making a purchase decision. Exceptional logo design branding provides a great way to put your best foot forward and make an outstanding initial impression. The marketing specialists atWebdew point out that even a less than perfect logo is likely preferable to having no logo at all, warning that “the absence of a logo creates a drab outlook that can alienate prospective customers.”
Lays the Foundation of Your Brand Identity
Just as people have personalities, businesses have brands. Even if you’ve taken great care to cultivate an emotionally compelling brand image that tells a distinctive story, you are missing a tremendous opportunity if your logo fails to reflect that image or summarize that story. For most successful companies, their logo lays the foundation for all that their brand represents. By leveraging the power of color, typeface, and other key logo elements, you can create a shorthand for your brand identity that can serve as a unifying factor for all of your subsequent branding efforts.
Stays with the Consumer over the Long Term
In addition to capturing consumer attention immediately, a high-quality logo must embed itself in consumer memory. As a central brand symbol, logos are a key element of company identification. Ideally, you want a memorable logo that will instantly trigger a firm understanding of what your business does and, perhaps more vitally, how your business makes them feel. A logo that is visually pleasing will have a far better chance of connecting with consumers emotionally. In some cases, a consumer may forget the name of your company but still remember your logo.
Separates You from Competitors
One of the primary reasons that you want your logo to be distinctive and unique is to set yourself apart from other companies in your business sector. Ask yourself how your brand image differs from your competitors and make sure that your logo reflects this difference. A great custom logo design can identify your business as more professional, innovative, fun, efficient, or sustainable than other businesses. Whatever your company does best, your logo should demonstrate it.
Fosters Brand Loyalty
A memorable logo can serve as a consistent guidepost in the minds of consumers. Companies with logos that are instantly familiar are also generally regarded as immediately accessible and highly trustworthy. When loyal customers look for your product on a cluttered and overstocked store shelf, your logo will likely be the first thing that they spot. Iconic logos such as the Nike swoosh and McDonald’s golden arches serve as perfect examples of this fact.
Of course, your business won’t go very far if it doesn’t provide quality products and satisfying customer service, but there are ways to demonstrate this high level of professionalism to consumers before they even make a purchase. As the central symbol of your business, your logo speaks volumes about your professionalism. Exceptional business logo design with keen attention to detail suggests similar attention to detail in all that you do. In the words of the marketing leaders at Webdew, a professional logo “fulfills the customers’ requirements and expectations, as any client would expect a credible business to be represented by a suitable logo.”
Your Logo Is the Visual Foundation of Your Brand Identity
Just as your company name represents your business verbally, so does your company logo represent your company visually. So it should demonstrate exactly who you are, what you do, and how your customers feel about you. If you’re looking to learn more about what a well-designed logo can do for you, contact the industry leaders atMarketing Done Right in Cleveland, Ohio. True to the essence of what a good logo does best,our logo design work speaks for itself.
Calculating Customer Lifetime Value
March 30, 2022
Acquiring a new customer can be both time-consuming and costly, so you certainly want to keep each and everyone that you get. Put another way, when compared to new business, repeat business is far easier and requires significantly less overhead. This is why customer lifetime value (CLTV) has become such an important measure in the world of marketing. By precisely identifying and understanding your CLTV, you can ensure that the cost of acquiring new customers doesn’t ultimately outstrip the revenue that you will generate from those customers. But exactly what is considered customer lifetime value, and how can you calculate it?
Briefly defined, CLTV is an estimation of the total income that you can expect from a new customer over the entire course of your relationship with that customer. Companies can employ CLTV to determine appropriate marketing expenditures with an overall return on investment (ROI) in mind.
How to Calculate Customer Lifetime Value
Although its simplicity is partially misleading, the basic equation that underlies the CLTV criterion is both succinct and elegant. Essentially, CLTV can be calculated using the following customer lifetime value formula:
CLTV = Customer Value (CV) x Average Customer Lifespan (ACL)
Like E = mc2, this equation is both short and sweet. It becomes more complicated quite quickly, however, when you begin to calculate its contingent factors.
Although more straightforward than customer value, average customer lifespan (ACL) requires a considerable amount of research and analysis to determine. In short, ACL is the average number of years that a typical customer continues to purchase goods or services from your company. In most cases, the following equation is the easiest and most accurate way to determine overall ACL:
ACL = The Total Sum of Your Customers’ Lifespans ÷ Your Total Number of Customers
The other critical factor in the general CLTV equation, customer value (CV) is configured by multiplying your customers’ average purchase value by their average purchase frequency rate, as in:
CV = Average Purchase Value (APV) x Average Purchase Frequency Rate (APFR)
To calculate your average purchase value (APV), you must divide your total revenue generation over a specific period of time (typically one year) by the total number of orders made over that same period. This produces the following equation:
APV = Total Revenue ÷ Total Number of Orders
To calculate your average purchase frequency rate, (APFR) you must divide your customer’s total number of purchases over a specific period of time by the total number of customers who made unique purchases over that same period of time. This produces the following equation:
APR = Total Number of Purchases ÷ Total Number of Customers
Retaining Customers Is Important
According toThe European Business Review, it is generally five times more costly to acquire a customer than it is to retain them. An influential study by Bain & Company echoes these sentiments, positioning customer retention as the key variable within the overall consumer lifecycle. In fact, the study concluded that a 5% retention rate increase can yield profit increases as high as 95%.
These statistics demonstrate just how important it is to devote company resources toward retaining the customers that you have. By calculating your CLTV you can make sound asset allocation and general business decisions knowing full well how much your long-term customer relationships are worth.
Benefits of Customer Lifetime Value Calculation
An obvious advantage of CLTV assessment is its ability to cut overall customer acquisition costs by ensuring that the upfront expense of each acquisition will yield acceptable ROI over the long term. This is particularly important in light of the considerable marketing resources that are required to attract and convert new customers.
Whether you place a precise dollar value on it or not, your CLTV exerts a profound influence in the business world. Here are just a few ways that CLTV can spell success or failure for your company.
CLTV allows you to identify the specific customers most likely to return for repeat purchases over the long term. As exemplified by the statistics above, repeat business by existing customers is an incredibly powerful force when it comes to the overall generation of revenue. Use CLTV to boost customer retention by attracting optimal prospective consumers and keeping existing customers happy with the particular products and services that they prefer.
You can’t get the most out of your consumer prospects if you don’t know which consumer prospects to target. By taking care to calculate your CLTV, you can separate a customer who will buy only one or two relatively inexpensive items from your company from one who will make major purchases on a regular basis for years to come. With this knowledge foremost in mind, you can develop products and marketing strategies that specifically appeal to the customers who will be highly profitable to your business.
Influences Customer Loyalty and Retention
CLTV assessment has tremendous potential to increase overall customer loyalty and retention. Any company that stresses the total value of long-term consumer relationships will strive to provide value to its existing customer base, knowing full well that these efforts are far more affordable than those that are required to attract and acquire new customers.
Effective customer loyalty and retention initiatives range from comprehensive service and support operations to designated customer loyalty programs. In addition to slashing your customer turnover rate, superior customer loyalty and retention efforts led to more positive company reviews and personal consumer referrals.
Figuring out how much you can earn from the entirety of a customer visits to your business can seem overwhelming. You can also use our Customer Lifetime Value Calculator, below, and have it do the math for you.