Google Display Ads

Google Display Ads

Picture this: Your ads are everywhere—not on traditional billboards but on sleek banners across multiple websites. That’s what Google Display ads can do for your business: grow your customer base and drive conversions with ease. 

Marketing Done Right could be the perfect partner to help propel your brand using these ads. As a full-service digital marketing agency in Cleveland with extensive experience in Google Display Ads, we are committed to delivering cutting-edge Google Display ad solutions to businesses locally and nationally.

What are Display Ads?

Google Display ads are visually engaging ads on the Google Display Network, which comprises over two million websites, apps, videos, and Google-owned properties. The platform promotes your business when people browse online, watch videos on YouTube, check Gmail, or use apps. It’s a great way to reach a large, targeted audience and drive them to your website.

Google Display Ads, Done Right

Marketing Done Right understands your needs and develops a Google Display campaign strategy tailored to long-term success in a dynamic environment.

ad campaign artwork

Initial Consultation

MDR begins its service with an initial consultation about your business goals and challenges, particularly in advertising. This discussion will be crucial in creating a Google Display campaign strategy tailored to your objectives. 

Campaign Setup and Analysis

Next, our team starts setting up a Google Display Ad campaign. We thoroughly work on every process in this stage, from basic account creation to refining targeting options to fit your goals and audience.

Strategy Development

We will then develop a customized Google Display advertising strategy based on the initial consultation and campaign setup. This strategy will focus on areas with the highest potential impact on your advertising performance.

Implementation

A mans hand in the computer, performance analytics of google ads concept

Once the strategy is ready, here are the ways we implement it.

  • Monitor live campaign performance and collect valuable insights.
  • Set KPIs and metrics for success.
  • Organize ad placements and structure.
  • A/B-test multiple ad versions.
  • Refine target audience based on data.
  • Monitor ad spend.
  • Regularly check for accuracy and necessary adjustments.

Reporting and Analysis

Our decisions are data-driven. We consistently monitor and analyze ad performance to identify areas for improvement, optimize ad expenses, stay competitive, and drive even better outcomes moving forward. To keep you informed about your progress, we deliver comprehensive reports highlighting key metrics and recommendations.

Result-Driven Display Ad Services

Marketing Done Right is all about achieving results. We take a data-driven approach to help you achieve digital marketing success. Here’s an overview of our comprehensive Google Display ad solutions.

Expanding Reach

You can reach 90% of global Internet users with Google Display ads. MDR uses this significant opportunity to connect your brand with potential customers, strengthen your online presence, and drive more visitors to your website and other relevant platforms.

Women holding a smartphone with the word advertising on the screen

Growing Your Brand

Google Display ads offer various ways to grow your brand. One of these is helping customers recall your brand better, even if they don’t click on ads immediately. By repeatedly showing your ads to similar products and services, MDR reinforces your brand in users’ minds.

Effective Targeting

Having a broad reach is great, but you need to focus on showing your ads to users who are more likely to be interested in your offer. MDR achieves this through targeted Display ads, filtering in relevant user demographics, interests, activities, and search terms. This way, we keep your brand engaging, drive relevant traffic to your website, and maximize ROI.

Cost Effectiveness

When done right, Google Display ads offer a cost-effective alternative to other paid advertising channels. It employs the click-per-cost (CPC) model, which enables you to reach potential customers at an affordable price. MDR targets the right keywords, optimizes ad copies, manages bids strategically, and analyzes performance to boost profits while minimizing ad expenses.

Ads illustration concept

Eye-Catching Displays

Fact: 91% of consumers prefer visuals to plain text, making visuals a key factor in advertising success. Display ads excel in this aspect by blending images, videos, and rich media to capture attention and provide a dynamic user experience. MDR incorporates engaging visuals, clear calls to action, and niche-specific keywords to design effective Display ads.

Performance Tracking and Analytics

Monitoring your Display ad campaigns is essential to ensuring their effectiveness. Using Google Display ads, you can view and analyze detailed statistics about your campaign’s performance. MDR leverages this tool by tracking key metrics, such as clicks, impressions, engagement rates, and conversions, to identify and make necessary adjustments.

Why Choose Marketing Done Right?

Discover why Marketing Done Right might be the ideal advertising partner you’re looking for.

Experienced and Dedicated Team

MDR is comprised of an expert, creative, and passionate team of Google Ads specialists. We’ve been serving industries of all shapes and sizes since 2018 and have earned a reputation for consistently developing effective strategies and delivering tangible results for our clients.

Proven Track Record

We keep our promises and transform them into concrete achievements. Our team has helped businesses enhance their advertising success through meticulous planning, implementation, and monitoring, boosting their online presence and traffic.

Explore some of our clients with successful Google Ads campaigns, from generating significant leads to driving top keyword rankings.

  • Houston Spine & Rehabilitation Centers – Optimizing Google Ads campaigns weekly resulted in higher returns.
  • Knoxville Spine & Sports – Google Ads is one of many strategies that increased patient calls, doubled conversion rates, and generated over 600 additional leads in a year for their chiropractic and physical therapy services.
  • Kosak Chiropractic & Acupuncture – Poor Google Ads performance was one of this project’s challenges. With MDR’s efforts, the brand acquired new patient leads and keyword rankings within the top 10 searches.

Customized and Flexible Service Plans

A women choosing a service plan

Marketing Done Right is committed to providing Display ad services designed to meet each client’s unique needs while remaining flexible in the face of changes. We work closely with our clients to fully understand their goals and develop customized solutions accordingly.

Ethical Practices

At Marketing Done Right, we prioritize ethical advertising practices. There is no room for black-hat tactics here; we strictly implement strategies that adhere to industry standards. Operating on integrity and transparency is MDR’s way of ensuring long-term success and instilling confidence in our clients.

Want to Dominate Display Advertising? Contact Us Today!

The digital landscape is a bustling marketplace filled with noise, making it challenging for businesses to stand out. As a business owner, you want to filter out unnecessary things and focus all your time, money, and resources on advertising to the right people. Investing in Google Display ads can help; with targeted campaigns, you can grow your customer base at a low cost. 

To guarantee a successful outcome, work with Marketing Done Right. We’re a talented team of professional marketers, designers, and developers eager to help businesses like yours grow through exceptional advertising.

Contact us today and start dominating display advertising!

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