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Google Business Profile Audit/Suggestions

Published on March 18, 2024

What is Google Business Profile and why is it Important? 

The Google Business Profile, formerly known as Google My Business, is a free tool provided by Google that allows businesses and organizations to manage their online presence across the Google platform, including Search and Maps. It serves as a centralized hub where businesses can input and update essential information such as their address, phone number, website, business hours, and even post updates, events, and special offers.

Here are several reasons why GBP holds significant value for businesses:

  • Enhanced Visibility: A well-optimized Google Business Profile increases the likelihood of a business appearing in local search results, especially when users are looking for products or services in their area. 
  • Credibility and Trust: Verified business information and positive customer reviews contribute to establishing credibility, which can influence a user’s decision-making process.
  • Improved Customer Engagement: It enables businesses to engage with customers by responding to reviews, answering questions, and providing timely updates and posts. 
  • Insights and Analytics: It offers valuable insights into how users find and interact with a business listing, including the number of views, clicks, and actions taken, such as website visits or requests for directions. 
  • Local SEO Impact: It helps in associating the business with relevant local searches, thereby increasing the chances of being displayed and featured in search results for location-based queries.
  • Accessibility and Convenience: For businesses with physical locations, a well-maintained Business Profile makes it easy for customers to find essential information such as store hours, contact details, and directions. This convenience can drive foot traffic and enhance the overall customer experience.

What Do You Need To Do?

We will send you a spreadsheet with one column showing your profile’s current information. The column next to it is our proposed recommendations. Please review this column to ensure accuracy and relevancy. Please note that some sections have a limited number of options. Google limits what we can add and limits it to their provided selection. 

What to expect? 

Following the GBP audit, our team will provide recommendations and implement optimizations to ensure your GBP is fully aligned with your business objectives and positioned to engage with your target audience effectively. Additionally, we will thoroughly analyze the audit results to identify opportunities for local SEO improvements, ensuring that your business gains maximum visibility in relevant searches and local map results. This holistic approach aims to optimize your GBP and foster meaningful interactions with your potential customers, ultimately driving business growth and success.

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