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SEO Audits

Published on March 18, 2024

What is SEO Audit and Why is it Important?

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An effective SEO plan starts with an SEO audit, an essential process that provides important information about the performance and condition of a website. The goal of this is to find all onsite and offsite errors and correct them. This allows all SEO efforts moving forward to be successful. 

What You Need to Do

The SEO Audit is more of an internal document for the MDR team to use, as well as benchmark fixes that will need to be done on the site. We know this is technical, but we need your approval before making these edits. We recommend reviewing the audit, and if you have any questions or need anything done/removed, please let us know. 

Otherwise, let us know if we have approval to make these changes. 

Understanding the SEO Audit:

An SEO audit thoroughly examines your website’s health and performance. An SEO audit carefully assesses multiple aspects of your website’s online presence to identify strengths, weaknesses, and possible areas for improvement. It involves a deep dive into key elements such as on-page optimization, technical SEO, content quality, backlink profile, user experience, and more.

Why are SEO Audits Important?

  • Diagnosing Issues: An SEO audit can be used as a diagnostic tool to find problems that may be preventing your website from ranking as highly in search engine results as it should. It identifies areas that need improvement, be it slow page speed, duplicate content, broken links, or poor mobile responsiveness.
  • Improving Performance: Businesses can improve their website’s performance and visibility in search engine rankings by making well-informed decisions based on the information gathered from an SEO audit. Through technological troubleshooting, content optimization, and on-page element refinement, businesses may increase their search engine ranking and drive organic traffic.
  • Staying Competitive: Keeping a step ahead of the competition is essential to sustaining a strong online presence in the dynamic world of SEO. Businesses may maintain competitiveness in the ever-changing digital market by staying up-to-date on industry trends, algorithm upgrades, and best practices through regular SEO audits.
  • Improving User Experience: Optimizing site navigation, speeding up page loads, and guaranteeing mobile responsiveness are just a few of the ways an audit might uncover ways to improve user experience.
  • Driving Performance and ROI: By conducting regular audits and implementing recommended improvements, businesses can enhance their website’s performance, increase organic visibility, and ultimately achieve a higher return on investment from their digital marketing efforts.

What to expect? 

Our process of conducting an SEO audit encompasses several key steps, each of which is essential for gaining a comprehensive understanding of your website’s current SEO status. Here’s what you can expect from our SEO audit process:

  • Before diving into the audit itself, it’s important to gather relevant data about your website’s current performance and its SEO history. This includes traffic analytics, keyword rankings, backlinks profiles, and any previous SEO efforts.
  • The audit begins with a thorough examination of the website’s technical aspects, including site speed, mobile-friendliness, indexing and crawlability, URL structure, and overall site architecture. 
  • Analyzing on-page elements such as title tags, meta descriptions, header tags, keyword usage, content quality, and internal linking structure.
  • Analyzing off-page elements such as the website’s backlink profile, domain authority, and online reputation. It involves identifying the quantity and quality of backlinks, detecting toxic links, and assessing the website’s overall authority and trustworthiness in the eyes of search engines.
  • During the audit, we will evaluate the quality, relevance, and uniqueness of the website’s content. This includes assessing duplicate content, keyword stuffing, and opportunities for improving content quality and engagement.
  • We will then conduct a Competitor Analysis to understand the competitive landscape by identifying strengths, weaknesses, and areas of opportunity. Implementing a website’s SEO strategy can benefit greatly from a comparison review of competitors’ SEO strategies.
  • Once the audit is complete, a detailed report will be created, outlining the findings, recommendations, and next steps for improving the website’s SEO performance. This may include technical fixes, content optimizations, link-building strategies, and other tailored recommendations based on the specific audit results.
  • Following the audit, we will implement the recommended improvements and ongoing monitoring of the website’s performance will be conducted. 

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