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Keyword Research

Published on March 18, 2024

What are Keywords and Why are They Important?

magnifying glass and toys word with the word keywords

Keywords are phrases or words people type into search engines to find online products, services, or information. Keyword research is essential for businesses with websites as it increases their exposure in search engine results pages (SERPs) and attracts relevant traffic. Easily put: they are what people type into Google to find businesses like yours. 

Here’s why keywords are essential for the initial phases of SEO work:

  • Increased Visibility: By targeting relevant keywords in your website content, you can increase the chances of your website appearing in search results when users search for those keywords.
  • Better Ranking: Search engines use keywords to determine the relevance of web pages to users’ search queries. Websites that use relevant keywords strategically and naturally in their content are more likely to rank higher in search results, driving more organic traffic.
  • Understanding Customer Intent: Keyword research gives insightful data about customer behavior and intent. Analyzing the keywords customers search for might help you better understand their wants, preferences, and pain points. This enables you to adjust your content and products to fit their needs better.
  • Competitive Advantage: Effective keyword optimization can help your business get a competitive advantage in the online marketplace. Targeting niche or long-tail keywords with less competition allows you to stand out and earn a higher share of relevant search traffic.

What Do You Need To Do?

Our team typically provides clients with a report on keyword research delivered through a structured document or presentation. This report encompasses the keyword list plus its combination of localities for service-based businesses. 

Considerations to keep in mind:

  • An essential step in keyword research involves reviewing the identified keywords and phrases to ascertain their accuracy and relevance to the target audience.
  • You will need to review these and determine their accuracy. Are there any phrases or words your customers commonly use that we may have overlooked?
  • Tailor keywords to specific services or offerings available in the target location. For instance, “emergency plumber in Los Angeles” or “chiropractor in Miami.”
  • This includes examining search volumes, competition levels, and user intent associated with each keyword.
  • Additionally, refining the keyword list based on customer feedback and search trends is crucial to ensure your website content is optimized for relevant and high-performing keywords.

Overall, the keyword research report aims to provide you with actionable insights and recommendations to improve your website’s search engine visibility and drive more targeted traffic.

What to Expect?

We will finalize the keyword list integrated into your content strategy, including website copy, blog posts, meta tags, and other on-page elements. Keywords are strategically placed to optimize search engine content and improve users’ relevance. 

Keyword research is an ongoing process, and our team will continuously monitor keyword performances, analysis, search trends, and changes in the competitive landscape. We proactively optimize our approach based on insights gathered to drive continuous improvement and results.

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