Anyone searching for a particular product or service nearby will often include a location marker in their search phrase. A location marker can be a street or city name, or the name of a popular attraction. For example, someone living in Dayton, OH wants to know where the closest 24-hour convenience store is located. They may do a Google search using “open convenience stores near 4th Street” or “convenience stores near me”. Incorporating location markers in website content is the core of local SEO marketing.
Businesses that take advantage of local SEO marketing techniques will include as many relevant location markers as possible in their website content. By targeting local customers with marketing strategies that employ a variety of location markers, small and medium-sized companies can optimize their ability to attract new customers and enjoy excellent conversion rates. Additionally, since local SEO techniques focus on specific customers that are searching for your product/service, it is much more cost-effective than broader types of SEO strategies.
A professional local SEO marketing company like Marketing Done Right understands how to expertly use location markers and other SEO elements specifically focused on local. But for a business to rank high on Google searches, local SEO services know that companies must have a Google My Business page that is complete and accurate.
Local SEO services can evaluate a company’s online marketing strategy and make the necessary changes for maximum optimization. Changes may include:
In addition to modifying website content to include numerous insertions of city and street names, local SEO specialists will register your company with Google My Business.
Businesses with a GMB page appear in local “pack” listings. Local packs are, in essence, search engine results pages (SERPs) that show areas associated with a search. A GMB page is what Google searchers view first when conducting a search that includes location markers.
Customers can leave reviews on GMB pages. Positive reviews can influence rank on Google searches and also make all the difference between gaining and retaining new customers.
Our local SEO marketing company can also monitor the number of views each GMB post, photo, and profile receives. Availability of real-time statistics like views is the best way to determine if a newly launched marketing campaign is effective.
Ever notice that your search results provide you articles that were recently written in the last few years? The same goes for local results, for the most part. Google rewards new, relevant, and engaging content over old pages. Some great ideas for blogging content can be based on questions your customers ask you. There are others with the same question!
Local SEO specialists will ensure your business is listed on Yelp, YellowPages, WhitePages, Foursquare, and other popular directories. Directories with consistent NAP (Name, Address, and Phone) will show Google that you are verified by other sources. A quality SEO Specialist will work with both data aggregators and individual listings in your industry. You are a good candidate for an update to online business directories if you:
Marketing Done Right’s team of local SEO specialists stands ready to propel your company to new levels of success. Whether your company is new or established, we have the expertise necessary to make your business profitable, competitive, and notable.