According to Pew Research, 97 percent of Americans use a cellphone or smartphone. That’s a 35 percent increase from the first time Pew surveyed cellphone use in the U.S. in 2011. In addition, it’s estimated that in just three years, nearly 73 percent of people worldwide will access the Internet using only their smartphones. Breaking down that percentage into individual users results in a stunning number of mobile-only web users–3.7 billion.
These statistics alone underscore how vital it is for businesses to invest in professional mobile optimization services. Unless websites and apps utilize advanced search engine optimization techniques, the chances of reaching enough people to enjoy a profit decrease significantly.
Staying ahead of the competition means utilizing SEO mobile optimization to resolve three main problems:
Mobile optimization focuses on optimizing the ability of websites to rank in Google searches performed on mobile devices. It also involves implementing specific codes into website content and imagery so that cellphone users can easily view and browse a website on their phones.
Websites that don’t use Responsive Design features will:
In many cases, websites failing to use responsive design features may not even load on smartphones. This applies to apps as well. Mobile app SEO optimization is just as important as mobile website optimization.
When people search on Google, they seldom scan more than two pages of returns. So, if a website is buried on page three of a Google search, it’s likely that site will rarely–if ever–be seen by searchers. This is the main reason why implementing evidence-based SEO techniques in your website content is absolutely essential to the success of your company. In addition to mobile optimization protocols, Google has unique rules for ranking websites, such as boosting consistently updated pages and high-quality content Google calls “Your Money or Your Life” optimization.
More than two billion people spent nearly $4.5 billion on products or services they bought online in 2020. Many of these buyers rely solely on their cell phones to access websites that sell their favorite products. By 2024, the amount spent by online buyers is expected to exceed $6.3 billion. Websites that do not utilize mobile optimization techniques will be unable to compete against websites that use SEO mobile optimization.
Whether you need mobile optimization services or mobile app SEO optimization assistance, Marketing Done Right provides professional SEO strategists with years of experience getting sites ranked on Google. We have helped thousands of clients achieve higher rankings and improve customer retention rates with our advanced mobile SEO optimization techniques. Call MDR today to learn how we can affordably transform your business website from static to mobile-friendly and profitable.