Calculating Customer Lifetime Value
Acquiring a new customer can be both time-consuming and costly, so you certainly want to keep each and everyone that you get. Put another way, when compared to new business,…
Dustin Fatch
Mobile SEO Optimization
According to Pew Research, 97 percent of Americans use a cellphone or smartphone. That’s a 35 percent increase from the first time Pew surveyed cellphone use in the U.S. in…
Technical SEO Specialist
An estimated two billion websites are available at any given moment for Google’s crawlers to evaluate and rank. With such a large number of websites vying for recognition, how can…
What is SEO Content Optimization?
You already know that you need search engine optimization to help improve your ranking position and grow your organic traffic. But how much do you understand about the role content…
The Finer Details Of User Experience, Design, and Revenues
The user experience of a website has deeper effects that are overlooked from a digital marketing perspective. What “makes the cut” is, many times, just a matter of how aesthetically…
What We’re Learning During COVID and Digital Marketing
So initially, when the news broke that states began their “stay at home” orders, many of our clients reached out with questions. It was more than questions though, it was…
On-Page SEO Checklist: Your 2025 Guide for Website Optimization
An exceptionally short and accurate definition of on-page search engine optimization (SEO) is the process of “optimizing” individual website pages to improve search engine result rankings. This form of SEO…
Understanding the Process of Lead Generation
Even if you don’t own or manage a business, you likely have at least a general familiarity with the term “lead generation.” But what, exactly, is lead generation, and how…
Top 8 Social Media Advertising Benefits for Small Businesses
A relatively diverse category of advertising that encompasses all types of paid marketing outreach on social media, social media advertising benefits small businesses in a variety of ways. In fact,…
A Comprehensive Guide to Selecting the Right Web Design Services
In today’s digitally driven marketplace, you simply cannot overestimate the importance of a good website. In fact, even a “good” website will often fall short of the competition, leading to…