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Acquiring a new customer can be both time-consuming and costly, so you certainly want to keep each and everyone that you get. Put another way, when compared to new business, repeat business is far easier and requires significantly less overhead. This is why customer lifetime value (CLTV) has become such an important measure in the […]

According to Pew Research, 97 percent of Americans use a cellphone or smartphone. That’s a 35 percent increase from the first time Pew surveyed cellphone use in the U.S. in 2011. In addition, it’s estimated that in just three years, nearly 73 percent of people worldwide will access the Internet using only their smartphones. Breaking […]

An estimated two billion websites are available at any given moment for Google’s crawlers to evaluate and rank. With such a large number of websites vying for recognition, how can site owners achieve the impossible? Only technical SEO specialists can help website owners increase their ranking on search engine results. They know exactly how to […]

You already know that you need search engine optimization to help improve your ranking position and grow your organic traffic. But how much do you understand about the role content plays in the process? And why do you need to be consistent about adding new text on a regular basis? If you are unsure about what […]

The user experience of a website has deeper effects that are overlooked from a digital marketing perspective. What “makes the cut” is, many times, just a matter of how aesthetically pleasing the site appears. Although it is important to be visually appealing, it is most important for a business to consider all aspects of the […]

So initially, when the news broke that states began their “stay at home” orders, many of our clients reached out with questions. It was more than questions though, it was concern about how this will affect their revenues and marketing performance. We here were concerned as well. Its something that none of us have been […]