// Tutorial //
Knowledge Base

Google Guarantee/Local Services Ads Photos Guidelines

Published on April 29, 2024

Local Service Ads should make the most of the option to include images like logos, projects, workplace settings, equipment & vehicles, team photos, and more.

Business photos requirements

Local Services Ads supports uploading business photos that meet the following guidelines:

The categories of photos listed below will not be accepted as part of your Local Services Ads assets.

Off Topic

Images that don’t relate to your business or the service offered by you.


Images that violate attorney-client privilege.

Wrong Watermark

Photos featuring a watermark of another business.


Example of photo featuring watermark of another business

Phone Number

Photos that contain phone numbers anywhere in the image, including but not limited to on vehicles, uniforms, or storefronts.


Email Address

Photos that include email addresses.


Street Address

Photos that contain addresses, including but not limited to office or home addresses.

Out of Focus

Assets that are out-of-focus or blurred, making the content unrecognizable.


Example of a photo is low quality

Bad Lighting

Photos that were taken with insufficient lighting, have low contrast or have bad exposure, compromising the quality of the image.



Images that derive from a screenshot (either mobile or desktop).


Duplicate Image

Photos that are identical to the ones previously uploaded by you.

Headshots requirements

Select verticals on Local Services including law, real estate, and finance may have a main business headshot for their ad. They also optionally have headshots for individual professionals (e.g. lawyers, real estate agents, finance professionals) who show on the profile page.

Local Services supports headshots that meet the following guidelines:

          Shows the torso or below; should only show the head and shoulders

                                                       Face is not centered 

                                          Individual is not looking at the camera 

                                              Includes more than one person

                                 Is not a person (e.g. logo, buildings, objects)

                                                           Is low quality

                                                     Contains text or text overlays

                                                    Has a non-neutral background 

                             Is black & white or has excessive color filters applied

What happens if you violate these policies

If you violate our policies, you may be subject to one or more of the following:

  • Disapproval: Local Services Ads or other commercial content that doesn’t follow Google’s policies may get disapproved. Disapproved ads, photos, or other commercial content won’t be able to run until the policy violation is fixed and the ad is eligible.
  • Domain disabling: Google may suspend websites that violate policies, meaning that the website can no longer be advertised until the problem is fixed.
  • Account suspension: An account may get suspended if you have several violations or a serious violation. If this happens, all ads and other commercial content in the suspended account will stop running, and we may no longer accept advertising or commercial content from you. Any related accounts may also get permanently suspended and your new accounts may get automatically suspended at setup. Learn more about suspended accounts.

Table of content

Related Content
Grow your
business with us
Start marketing with Marketing Done Right and together let’s build your brand.
We are a group of professional marketers, website builders, and developers with the goal of delivering high-quality services to our clients.
© 2024
Marketing Done Right, LLC. all rights reserved.