As a business owner in a fiercely competitive landscape, you rely on your website to reach customers and effectively promote your products or services. Thus, it must operate smoothly, optimizing technical elements that form the backbone of your site’s performance. This is known as technical SEO.
Marketing Done Right is committed to delivering cutting-edge technical SEO services to local and national businesses, navigating through complexities to optimize your website for success.
What Is Technical SEO?
Technical SEO optimizes your website’s technical aspects so search engines can easily access and understand its content. Like other aspects of SEO, it directly affects your website’s search ranking and relevance.
With technical SEO, you can help users find the information they want quickly and efficiently. Additionally, it guards against broken links, spam content, or incorrect information, which can diminish their search experience.
Key Elements of Technical SEO
For a successful technical SEO strategy, focus on three key elements: crawlability, indexation, and website performance.
Crawlability
Crawlability is the ability of search bots to access web pages. A crawlable website has no broken links and poor site structure. Search engines can understand and rank the pages more effectively, leading to better visibility in the search results.
Google automatically crawls websites over time unless there’s a major problem, but that doesn’t mean you should not take action. Instead of waiting around, take the following steps to inform Google of any changes made to your website immediately.
- Create and submit an XML sitemap. It helps bots efficiently explore a website, especially for pages that are hard to find through regular navigation or linking.
- Add an updated robots.txt file to your website. This file uses meta tags to control which parts of your site search engines can or cannot crawl, preventing overload and shielding your website from harmful bots.
- Organize your site structure. Group related pages together, establish page hierarchy, prioritize linking key pages near the homepage, and maximize their links.
- Apply pagination, set URL structure, and include breadcrumb menus. These make it easy for search bots to find and crawl your site’s pages.
- Avoid duplicate pages, fix broken links, and monitor your crawl stats regularly. These ensure search engines only reach functional and relevant pages.
Indexation
Indexation occurs when search engines gather and analyze crawled information from web pages. The primary purpose is to organize and choose what to add to Google’s index, a database containing billions of pages.
A well-structured indexing process influences how search engines can accurately catalog your website’s content. Once it enters the index, you’ll get a higher chance of attracting more traffic, helping users to find relevant information quickly, and enhancing your online presence.
Here’s your indexability to-do list for effective technical SEO.
- Submit an XML sitemap. In indexation, the sitemap provides a comprehensive overview of the content you want indexed. Additionally, it quickly detects any new or updated web page and includes it in search engine indexes.
- Fix HTTP errors. These issues prevent search bots from analyzing your site’s content. Each HTTP error requires a specific resolution, so it’s crucial to learn how to address them.
- Eliminate duplicate content. It hinders indexability by confusing search bots.
- Regularly audit redirects to prevent indexing issues such as broken URLs or redirect loops.
- Optimize for mobile responsiveness. As the number of mobile users increases, Google prioritizes indexing mobile-friendly websites. Use mobile-friendly testing tools to address any issues and guarantee optimal performance for your website.
- Create high-quality and relevant content. Craft content with your audience in mind, ensuring it meets their needs and interests.
Website Performance
Monitoring website performance is crucial in enhancing both search rankings and user experience. If your website loads fast, it enhances various metrics.
These performance indicators include (but are not limited to) the following:
- Bounce rate
- User engagement
- Page speed
- Time to first byte
- Crawl errors
- Clicks
- Impressions
- Indexed pages
- Mobile-friendliness
Implement these techniques to ensure optimal site performance metrics.
- Image Optimization: Use image resizing or compressing tools to avoid slow loading times. Make sure the compression does not compromise the images’ quality.
- Code Minification: Strip unnecessary characters like whitespace, semicolons, and comments from the site’s code to make it more compact without altering functions.
- Browser Caching: Set Expires headers and cache control or use tools like W3 Total Cache to avoid server fetches and speed up loading.
- Structured Data: Use schema.org to create a framework for structuring your website’s content so that search engines can understand it.
- SEO Tools: Use tools such as Screaming Frog, Google Search Console, PageSpeed Insights, SEMrush, and GTmetrix to see how Google views your website.
- Content Delivery Network (CDN): Implement a CDN on your website to deliver content from nearby servers to users. This cuts data travel distance, mitigates delays, and boosts the site’s loading speed.
- Plug-In Optimization: Regularly check and remove unnecessary plug-ins to prevent slow site performance.
Implement these strategies with the help of Marketing Done Right’s technical SEO experts. Our digital marketing expertise ensures optimal results, enhancing your website’s performance and increasing its visibility on search engines.
Marketing Done Right’s Way
Discover MDR’s extensive suite of technical SEO solutions, from website optimization to content marketing strategies.
Initial Consultation
MDR’s services begin with discussing your business goals, website hurdles, and SEO objectives to fully understand your needs. We are a highly responsive team, always a call or an email away whenever you need help.
Comprehensive Site Audit
After consulting with you, our team will thoroughly examine your website’s technical components and provide an SEO audit showcasing your site’s on-page and off-page SEO performance.
Strategy Development
Our technical SEO specialists will develop a personalized SEO strategy based on the audit findings, focusing on improving aspects that significantly impact your site’s performance. It involves technical fixes like speed optimization, link repair, mobile usability enhancement, and content optimization according to SEO standards.
Monitoring and Reporting
MDR will regularly monitor your website’s performance using top analytical tools. We’ll include detailed reports with valuable insights and recommendations to guarantee sustained success.
Result-Driven Technical SEO Services
Marketing Done Right takes a results-driven approach to technical SEO, leveraging valuable data and consistent performance tracking to guarantee successful optimization efforts.
- Comprehensive Technical SEO Audit: MDR evaluates mobile performance, internal link structure, page speed, XML sitemaps, indexation, crawl errors, robots.txt, and site architecture to provide actionable insights for improvement.
- Meta Data Analysis: MDR assesses and optimizes meta descriptions, title tags, meta keywords, alt attributes, and robot tags to enhance search engine visibility.
- Speed Optimization Techniques: MDR compresses files, optimizes codes and alt attributes, uses image sitemaps, reduces redirects, and improves server response times.
- Schema Implementation: MDR implements schema markup to improve Google’s understanding of your website content and enhance its SERP features.
- Penalty Recovery: MDR diagnoses and addresses Google penalties through backlink strategy assessment, disavowing harmful links, and managing redirects.
- SEO-Friendly Website Migration: MDR maintains SEO compliance through URL mapping, internal link updates, duplicate content removal, and traffic monitoring.
Why Choose Marketing Done Right?
Our technical SEO agency caters to our clients’ unique needs, ensuring their success in the competitive digital sphere.
Expertise and Experience
MDR is an industry leader. Our team comprises technical SEO specialists with solid expertise and experience in providing high-quality technical SEO solutions for local and national businesses.
Proven Track Record
Over the years, many businesses have entrusted MDR with their technical SEO needs and have been pleased with the results. Our team’s work and dedication have led to tangible improvements in site speed, search rankings, and organic traffic.
Innovative Tools and Techniques
MDR incorporates proprietary solutions to deliver superior technical SEO results. We combine unique tools and techniques to address challenges and goals, providing a competitive edge in the industry.
Ready to Skyrocket Your Rankings & Surpass Your Competitors? Contact Us Now!
Technical SEO is vital in boosting website performance and achieving high search rankings. While it may seem daunting initially, any business can be successful with the right strategies and professionals.
Choosing Marketing Done Right offers access to seasoned SEO professionals, superior customer service, and a top-tier mix of creativity and technical know-how. We operate on collaboration, transparency, and trust, allowing us to establish long-term relationships with our clients.
Begin your journey to the top today! Get in touch with us now to unlock the full range of our technical SEO services.